Year: 2020

Making web sites that engage and help you convert and digital marketing that leads to more business and wider customer base are on the wish list of most Web Design & Digital Marketing professionals. This could be an altogether different issue that it’s not easy to create such sites and do such result-oriented digital marketing.

Why most fail? What’s the secret behind effective and engaging web design and digital marketing?

Well, here are the 5 most important secrets you never knew. Use these to make more money and establish your business in the market.   

5 Most Important Web Design & Digital Marketing Secrets You Never Knew

• No Need of a Flashy New Website

The most decisive feature of any website is result. In case you are getting great results from your present website; it’s easy to navigate, successfully conveys your core business messages, clearly tells customers why they should choose you and drives conversions, don’t allow a web agency to persuade you to go for an overhaul and spend your hard-earned money on a major website redesign.

• More May Not be Better, At All Times

Some marketing agencies could try to tell you that their efforts have led to the desired results because you’re getting more traffic to your site, or your ads are receiving more impressions. Your target is not to get more people to your website; it’s to attract more customers, right?

• Engage Employing the 80/20 Law

Your marketing team posts every day on Facebook, but how often do they interact with your clients or other brands?

Follow the 80/20 rule. Promote your business and your own content not more than 20% of the time. The remaining 80% must be for interacting with other brands, customers, and content.

• Video Marketing

It’s the new content marketing. Content–in the form of text and pictures, is still the King–but moving pictures or video is fast catching up. Nowadays, you’ll see videos going viral and grabbing more eyeballs.

How videos tick all the right boxes?

To begin with, they’re easy to watch on the go and allow your prospects and clients to interact with your company directly.

If you show your best stories, products, and services in an interesting way, rest assured you will attract all the right attention!

• Instagram & Its Stories Section

As per many experts, Instagram is the more sophisticated place, vis-à-vis other apps. While earlier the social media platform didn’t have a huge base, today, thanks to its exclusivity and special niche in the social media space, it has a huge base even as the number of active subscribers is increasing day-by-day.

There were around 24.46 million Instagram users in the UK as of March 2020, with 31.9% of those users being between 25 and 34 years old. The app’s stories section is a big hit. In case you are a digital marketer or a business organization, share your stories on Instagram, get 1000s of likes and draw millions of people while you establish your brand and make more money.

Now since you know about the 5 most important Web Design & Digital Marketing Secrets, what are you waiting for? Start attracting more clients and making more money!

Web Design and Digital Marketing have unmatched powers, and if you harness those in the most fruitful way, you can beat the race and take your business to the dizzying heights of its success. 

1. Attractive Layout May Not Help Much 

Your website’s job is to offer your site visitors with the right guidance to direct them to where they may wish to go–and more importantly–to where you wish them to go also. If it’s good at this, fine!

2. High Spend May Not Help Much

The market has no death of the so-called web designers who would capitalize on your ignorance and charge ridiculously high rates. They will bombard you with techspeak and fancy coding terms. 

Since templates and platforms, such as WordPress, have made site design even easier and quicker, make your budget and find graphic designers who may work within it. Hunt for the web designers who don’t charge a high amount and fit the style of site you’d prefer to have for your business.

Do you know that the image-based site Pinterest is yet another best-kept secret Digital Marketing tool? Lately, several business organizations and people have discovered the effectiveness and utility of this glamorous platform, and so are growingly using the social media tool to generate high traffic. 

4. Use Well Written SEO Content 

5. Use Various Platforms for Various Audiences

Some of the so-called experts may claim you must be specific and focus on just one or two platforms for the best results. 

But how would you know which platform will be most effective? No amount of research would help. You may miss the boat if you put all your eggs in one single basket. If you don’t use most well-known platforms–such as Facebook, LinkedIn, Instagram, and Twitter–simultaneously, you will miss possible leads.

Nowadays, it’s not easy to promote and establish your brand and build your business, through the regular digital marketing efforts.

Competition is tough. If you aren’t on the top of your game, and if you don’t follow and practice the right Web Design and Digital Marketing tactics, you won’t be able to slice through your competition, to reap a rich harvest of the ‘right’ customers.

What’s the secret to a successful approach?

What tactics to follow to develop effective web pages and build your business digitally?

Well, there aren’t any secrets. However, if you follow these tactics you will be able to not only Build Your Business but also stay on the top.

5 Powerful Web Design and Digital Marketing Tactics

1. Have clean, clutter-free and easily navigable pages

Design your pages keeping your target audience in mind, and not what the so-called web design experts have to say. Simplicity should be the game’s rule.

To connect with your target audiences, boost online marketing, and encourage business growth, make certain that your website and its pages are 100% clean, clutter-free, and easily navigable.       

2. Use Lots of White Space

Checking web pages is different from checking the pages of a newspaper or a magazine. You have to put more pressure on your eyes to read the same amount of content in the case of the former.

So, to relax your eyes and help your readers check your content–without having to put too much unwanted stress on their eyes–have lots of white space. Space acts as perfect speed breakers and offers a welcome respite from the stress suffered. It also helps the readers get the messages–easily and speedily.

3. Use specific Social Media tools keeping in mind your target audience

Many of us use as many social media platforms as possible to capture all kinds of markets, and target all educational and age group prospects and customers. It’s a faulty approach. Target only those platforms where the chances of finding your clients and prospects are high. For example, if you are targeting professionals and working people, focus on LinkedIn, and not on say, Facebook.    

4. Exploit the powers of Guest Postings

Off page promotions–through content distributions–can be the key to a successful digital marketing exercise.

To build reputation, establish yourself as an authority, and reach a bigger pool of prospects and clients, target those sites that have established themselves as reliable and knowledgeable names.

Post your content there. This will give you more credibility and help you expand your base.      

5. Make interesting and effective videos

Content is King. But visuals and videos are equally important. In fact, now most internet visitors prefer consuming information and content in this form.

No wonder, social media platforms–such as YouTube–enjoy a mammoth subscriber base. It has 2 billion users worldwide even as nearly every player aggressively uses videos.

So these are the 5 Powerful Web Design and Digital Marketing Tactics That Can Help Build Your Business. Follow them to be more successful and to make more money.

When it comes to marketing your business through search engines, there are two major ways to do that, one is through Search Engine Optimization (SEO) and another is Pay-Per-Click (PPC). Both of them are basically employed with the view to boost traffic for business website and to improve sales. However, the question is how to decide on which one is better for your business?

Let’s understand the basics for both the concepts first.

SEO: Search engine optimization is an organic way to rank your website in search engines including google, yahoo and Bing. The point to focus here is that you cannot pay to improve your rankings with SEO. Search engines allot rankings depending upon the calculations drawn from the quality and relevance of the webpage. Therefore, it is important to optimize your website according to algorithms drawn by these search engines to gain top ranks using SEO.

PPC: Pay Per Click is an advertising model where you need to pay for the number of clicks your ad receives. The concept is basically associated with advertising on search engines such as Google ads. Businesses tell Google they want to place their ads just below the organic search results and pay only when people click on them.

Search Engine Optimization VS Pay-Per-Click

Given below are the points of difference between two leading digital marketing techniques for you to take right decision regarding how to market your business.

Effect: Search engine optimization although takes some time and patience provides organic only traffic for your website that sticks around. However, Pay-Per-Click drives paid only traffic that too will stop visiting your webpage once you run down on your budget. Thus, if you are a startup and are willing to grab stable traffic with a limited budget then PPC is just not for you!

Time: Pay-Per-Click works faster and tends to provide quicker results; however, it can also be for a limited time. It means google will stop showing your ad once your marketing budget will run down. With PPC everything depends on your budget, they will simply not show your ad to everyone. PPC can make your ads to appear immediately, but it does not mean that it will get you faster clicks and conversions as well. Even though PPC works faster than SEO, it still requires some patience till the time google tries to evaluate your ad. SEO on the other hand takes its own time. The process involves steps like keyword research, on page optimization, implementation of SEO strategies including writing blogs and acquiring backlinks etc. All in all, it can take few to several months for your website to reach in the top ranks on the major search engines, however soon the google will recognize your efforts and it will then start getting you a reliable amount of traffic. Thus, if you are choosing SEO as your marketing technique make sure you have some time in hand.

Requires: SEO requires unique and authoritative content to let you reach in top ranks on google and other search engines. This is because people while making google search would like to look into the sites that not just serves the best but is also different that the usual. Whereas, PPC allows you to target your ad based on subjects like demography and geographical aspects. This way you can control and pay for the selected number for people you think will click your ad.

Cost: SEO is comparatively cheaper than PPC. With PPC, the cost is determined based on the number of clicks your ad receives. Although PPC generates quick results, to maintain it you need to run PPC campaign for quite some time and that will make it more expensive, especially if you are a small business or a startup. On the other hand, SEO though takes some time to reach the top spot on search engines, is cost effective in long run.  

Final Thoughts

Choosing a digital marketing technique between SEO and PPC majorly depends upon your needs and budget in business. If you want to increase traffic faster and also have budget to pay for it then PPC can be the one for you. However, if you are on tight marketing budget then you should probably invest more time in gaining high search ranking using SEO.  

Growth in digitalization has changed the whole face of business marketing. Industries have started utilizing digital ways for expanding the reach and scope of their businesses. IT based business models have created completely new base for entrepreneurs to market their brand, target more traffic and increase sales. However, do you know how does digital marketing works towards improving businesses?

Well, let us discuss on how the concept helps escalating business growth!

What is Digital Marketing?

In simple understanding, digital marketing is the process of promoting a brand through electronic media that involves variety of mediums available on internet. It is more dynamic, extensive and effective than the traditional ways of marketing a business. Digital marketing tools are more flexible to operate and renders effective results. The best part about digital marketing is that it offers multiple tools to measure results instantly. Like for example, if you are using email marketing technique to promote your business then there are tools that can help you find out how many of your customers have opened your emails that enables you to calculate the whole statistics of its effect. Thus, digital marketing campaigns can be more successful and targeted.

How does Digital Marketing help Businesses to Grow?

Shifting the base from traditional marketing to digital ways is quite a task but it’s definitely be worth when you know that the entire world is using mobile for almost 4-5 hours a day and therefore, it makes it a major source to promote your business. Apart from its vast reach and scope, digital marketing helps you grow your business in a lot of different ways.

1. It Enables You to Reach Wider Audience

Digital marketing is flexible with the reach and type of audience it caters to. It helps you to expand your reach without any geographical hurdles. Also, the digital marketing techniques does not restrict you with time and place, something which is missing with traditional marketing ways. Thus, you can connect and communicate with the audience all around the world in one go.

2. It Helps in Saving You on Marketing Budget

Besides a few high-end corporate firms, it is hard to invest a huge amount of sum for the promotion of a brand. Especially for small and medium business who aims at expanding the scope and reach of their business via their marketing efforts with limited marketing budget. This is where digital marketing serves the purpose. The medium with its vast reach and capabilities helps you save your marketing budget along with providing effective results.

3. It Allows You to Measure and Analyze Results

One of the best advantages of digital advertising is the fact that you can measure which channel is getting you more benefit in terms of more traffic, leads and conversions. With digital marketing you can measure every click and understand users’ behavior and their buying patterns, that will later help you in planning your marketing strategies, so you can get more benefit out of it.

4. It Helps in Generating Higher Revenues

Businesses using digital marketing strategies tends to generate more revenue as compared to the ones using traditional marketing channels. It is because advertising via digital marketing channels enables you to reach wider audience that increases the chances of engaging large number of people towards your products and services, which ultimately increases the number of leads and sales in business. Also, digital marketing is cost effective which ultimately results in improving ROI in business.

5. It Helps You Target Right Audience

Digital marketing help brands target their audience based on their behavior, age, location, geographical barriers, groups, interests and in various other ways. This enables them to reach the audience that are actually relevant to business. The real advantage of seeking digital technique as your advertising medium over traditional marketing is that it helps you to reach out to the right kind of audience depending upon the type of business you are into.  

The Bottom Line

Digital marketing techniques, specially SEO or social media marketing rely on specialized algorithms and relevant information that can help you to measure, analyze and plan the next step with your online digital marketing. The above mentioned are just few points indicating how digital marketing strategies can help your business to grow. Thus, if you are willing to experience similar benefits in your business then start planning your digital marketing strategy now!

With digitalization expanding its reach, business marketing rules are constantly experiencing changes in the way it conducts. The latest in the trend is the social media advancement. With more and more people getting their social media profiles, entrepreneurs too have started incorporating the medium to market their business following the basic business rule of “Be where your customers are!”. Besides social media channels including Facebook, Twitter and Instagram are wider platforms that lend businesses with large audience base and an opportunity to grab more leads.

Also, social media is one of the most versatile and cost-effective means of marketing any business to be able to reach its target audience and boost sales. That is why today almost 97% of marketers are using social media platforms to advertise their businesses.

Why Social Media Marketing?

One of the major reasons why businesses should consider marketing their brand over social media is because most of consumers are there on these channels and the number is likely to make progression with every passing year. Along with that, social media channels are not restrained by time and space, which makes is even more beneficial as marketers can now reach to wider audience at the same time, saving a lot of their money. Apart from improving visibility, social media benefits your brand with improved recognition that when complemented with quality content present new opportunities to grab more leads and hold present customers. There are various other factors that will make social media as your first choice to market your business.

• It exposes marketers to the variety of metrics that helps them determine what is working and what is not working on social media. They can measure success and make required chances to seek its ultimate objective.
• Social media marketing helps in building stronger connections with your target audience.
• Social ads are more direct and advanced. These ads encourage direct business from consumers through social media. Be it Instagram or Facebook, both are equally contributing in direct social selling.

Leveraging Social Media Channels to Market Business

Social media advertisements help grow businesses through delivering meaningful content to the viewers based on the factors including which social media channels do they choose more or what kind of pages do they follow etc. Social media ads are prepared after deep analysis based on consumer behavior and search patterns. It also allows personalization of content and ads, something that was missing with traditional advertising. The kind of marketing is specifically valuable in industrial businesses where products and services are required to be advertised among target audience and on specific medium to improve its sales. Social media channels also allow you to diversify your content providing your opportunity to bring in new visitors to your site. Once you get the visitor to your site, you can have the opportunity to convert it into your customer.

The Future of social media in Digital Marketing

Just like you read in the start of this blog. Digital marketing is an ever-evolving medium, no one can really predict what it holds in the near future. Few years ago, nobody knew social media would gain so much popularity, however now it is almost everywhere, at your work, in your phones! With entrepreneurs seeking their interest in social media marketing there are chances that the medium will be applied extensively for marketing businesses in the upcoming years. Social media has not just shown enormous response in terms of marketing businesses but has tremendously changed the way world communicates today. Thus, it denotes that social media is definitely leading in positive and productive direction.

Take Away

There is no denying that Social media marketing is advancing number of benefits to businesses these days. The medium can lead your business with increased website traffic, better google rankings, improved brand loyalty and a lot more. More so, your competitors are continuously enhancing their image on social media. So, what are you waiting for?

The Evolution of Digital Marketing in Business

The dawn of digital marketing has led to the major transformation in business promotion scenario. Businesses can now leverage the power of electronic/web medium to market their brand and expand its reach. The digital medium involves channels like social media, mobile applications, email, web applications, search engines, websites and many more. Using digital marketing for your business will help you reach to the enormous audience at the same time, that makes it both cost effective and measurable. It serves you with global marketplace to advertise your brand. Digital marketing can help you create awareness, bring large traffic to your website and also leads to convert the potential prospects into loyal customers. Unlike traditional advertising methods, you can also track responses for your marketing efforts over digital platform. Marketing via digital platform is the means of scaling up your business by facilitating growth and expansion.

Digital Drivers to Market Business

With the fast-evolving business marketing scenario it is high time you need to make a switch on to the digital medium for the promotion of your business. However, to make the best use of the medium it is important to figure out which digital marketing medium will suit your business the most, depending upon what niche you belong or who your target audience is. Given below are top 5 digital drivers for your reference that can help you find the best one for your business-

Search Engine Optimization – SEO is the process of improving visibility for your webpage among others in the same niche. It involves optimization of the content for search engines (Goggle, yahoo, etc.) so you can gain a steady stream of traffic to your website that will grow more over the time. There are various different ways to improve the performance of your SEO campaign like content marketing, optimizing your website titles and backlinking. Having an expert can help you innate these processes in a way where you can attain all your goals and achieve success.

Content Marketing – The type of digital marketing involves targeting audience through the means of content distribution. Content help you build authentic connection with your audience and customers. All you need to do is create content which is valuable and relevant, one that can drive customer to take the required action. The quality of content is the core of this digital marketing strategy. It can be used in a number of different ways including blog posts, videos, podcasts, infographics etc. Using high quality content for marketing your brand can help you increase website traffic and leads.

Social Media Marketing – The arrival of social media has widened the scope for competition and has made it even cut throat. Using social media as your marketing medium will help you increase your exposure and build stronger relationships with audience. Small businesses can leverage the medium for its cost-effective approach. Facebook, Twitter, Instagram are the most popular social media channels that can help you position your brand in top authority under the specific niche. Sharing quality content on social media sites is an excellent way to engage viewers and drive more traffic back to your website.

E-mail Marketing – The kind of digital marketing allows you to connect with the audience through their mail boxes. Although, the kind of advertising originated dates back, it is still running quite successfully. It is a tremendous way to increase your brand loyalty and to keep hold of your existing customers. Sending newsletters, confirmation emails, thank-you emails and email notifications about product updates are the great ways to market your business using E-mail marketing strategy.

Paid Search Marketing – Paid search marketing is an effective way to grow your business through the means of google search advertisements. It is the type of scalable web marketing designed to connect your ads with searchers looking for the products in your niche. Pay-Per-Click is one of the most popular form of paid search marketing. Under PPC marketing campaign you bid for an ad placement in a search engine’s sponsored links for the specific keywords as per your business and pay only for the amount of clicks it receive.

To Sum Up

Though the dynamics of digital marketing are changing every day, its scope is quite wider. The above mentioned are some of the great digital drivers to market your business. Understand and combine these core aspects of digital marketing in your business and it will definitely make you go long way!

Facebook Advertising VS Google AdWords: Which One is Better for Your business?

We all are aware about how beneficial it is to advertise a business via online platforms. One of the greatest advantages of online advertising for a business is its ability to target audience in specific segments. Probably this is what inclined most businesses towards online medium to advertise their brands. However, not all online platforms suit every business type. And so, it is very important to find that one online platform that can help you gain the required recognition for your brand.  

Talking about Facebook and Google AdWords, the two are the most applied forms of online advertising mediums. So much so that, the two platforms are often compared as competitors in the marketing world. A lot of businesses today are seen taking advantage of Facebook and Google advertising to improve their visibility, increase lead and sales, grab more consumers and adopting new strategies via different mediums to gain more returns on investment in business. thus, both the platforms are quite effective when it comes to market your business.

However, in this blog we will examine the strengths and drawbacks of both google AdWords and Facebook so as to help you make better decision while choosing one of them to market your brand.

Let us first start with understanding the concept of Google AdWords and Facebook Advertising.

Google AdWords

Google AdWords is one of the most popular and widely equipped PPC advertising platforms. It is a form of ‘paid search’ that works through targeting the right set of keywords or advertising using texts. Advertisers using google AdWords work through bidding on keywords i.e. the specific words and phrases that involves users’ entered search queries on google. Every time a user clicks on an ad, the advertiser is charged with pre-decided amount of money, which is why it is called pay-per-click advertising. The type of advertising helps advertisers gain more users for the brand and thus fulfil the need to market it.  

Facebook Advertising

Also termed as ‘paid social’ is a great source of advertising your brand via social networks. Facebook for being one of the most equipped social media platforms is one great place to advertise your brand. Millions of people are there on it and like to use it on every basis that make it a lucrative platform to advertise businesses.

While both the platforms, Facebook and Google AdWords are meant to promote and advertise businesses using internet, the ways in which they do that is completely different. On one hand, google AdWords that boosts the use of keyword to find customer, while on the other hand there is Facebook that advertises business based on customer behavioral patterns, things that users are interested in.

Facebook or Google AdWords: Which is Better?

One cannot deny the fact that Digital Marketing services has successfully established its roots in the world of business marketing of which Facebook and Google AdWords are the current trending players. Both are different yet effective in their own ways. While one is a unique concept of ‘paid search’, another works incredibly with its ‘paid social’ tag that can help you reach your consumers via implausible social networks. Therefore, the best advise would be to make balanced use of both ‘paid search’ and ‘paid social’ for your business.

Going by the current wave of innovation and developing strategies in the world of online marketing, utilizing the little bit of both for a business would help gaining better returns. However, to gain maximum benefits with the dual advertising strategy make sure that you stay consistent with your marketing efforts for that can affect your brand image in the mind of consumers.

The Final Verdict

While Google Ads will help you find new customers and good returns instantly, Facebook ads will make more customers find and explore your brand that in long run will improve your ROI.  While choosing the one to market your brand depends a lot on your budget and type of business. Whereas, if the budget allows choosing to have a marketing campaigns that involves both Facebook and google AdWords in equal combination would definitely be of great advantage.

Perks of Choosing Social Media Platforms to Market Your Business

Every business needs to market its services to be able to reach the audience and improve sales. And there is nothing better than social media platforms to help you do so! Social media has become one of the major connecting mediums for people in a very short span of time. Its vast reach and grand outlook has made it a current sailing wave in marketing world. And, no the trend is not ending anytime soon! In fact, the platform is seen making innovations when it comes to facilitating businesses the medium to promote their brand. You can connect and engage with your audience on different levels using social media platforms like Instagram, Facebook, Twitter and others. Also, there are various other benefits.

The following are the great perks of choosing social media platforms as marketing medium in your business.

Improves Brand Awareness

Social media serves as an effective medium to create awareness about your brand. There are millions of people using social medium platforms every day. Advertising your brand over the medium would definitely increase your chance to create desired awareness for your brand.

Facilitates Direct Access to Customers

Social media platforms including Instagram and Facebook are self-accessing platforms, facilitates businesses to maintain a direct connection with the audience. You can convey your brand message, introduce products and even get product related feedbacks directly from the audience.

Unbiased Feedback on Brand, Product or Services

People today are more inclined towards social media, they even provide brand with their reviews on their products and services, which serves as the honest feedback for businesses to know about users’ liking towards their products. Using social media, businesses can easily analyze consumer love or hate towards their products, which will help them make required changes in their product to boost their sales.

Lowers Advertising Cost

Let’s be honest, cost of printing flyers is more than making a Facebook page for your brand. Plus, the content shared via social media reaches to far more people than a flyer can, thus saving overall advertising cost in your business.

Improves Search Engine Ranking

Social media plays a vital role in improving search engine rankings for a brand. To secure a top ranking for your website on search engines, one needs to share content on social media regarding their brand expressing its validity, consistency and integrity.

Creates Word of Mouth

Social media is vast platform, connecting millions of people around the world and so is capable of creating word of mouth for your brand. However, always remember, the results with social media can be fast and tremendous, make sure the content that you share is the positive one and is taken in its right spirit for if it is otherwise it can hamper your brand image.

Improves Leads and Sales

Increase in visibility for your brand, will help you improve your leads and sales. Yes, you read it right, social media marketing can help you increase your sales. Brands who maintains the regular touch with their audience are capable of gaining their loyalty and so are their chances to increase their sales and profits.

Improves Brand Loyalty

One of the major reasons for a business to market its brand is to build a loyal customer base. However, to reach the space one needs to start connecting with the audience and build relationships. Social media is not limited to brand promotion or introducing latest products. Customer see it as a platform to communicate directly with the brands and seek answers to their questions or queries related to their products. Business too can take it as an opportunity to connect with them and thus gain their loyalty towards their brand.

Better Customer Satisfaction

Users appreciate the fact that they receive direct reply from the brand regarding their enquiry on the brand’s website and not the usual automated response from the machine. Social media improves the communication between brand and users through providing a platform where one can act as a voice for a brand and thus improves its image.

Cost Effective 

When it comes to marketing your brand, social media serves as the most cost effective means of establishing connect with the audience. Subscribing to most of these platforms is free of charge, which is specifically beneficial for small business with lower budgets. Even if you choose to use paid advertising services over social media platforms, the high rate of return is what you are likely to get on your investment.

Final Thoughts

Knowing the benefits of social media, there is no deny that the platform serves huge marketing benefits to startups and even established brands. However, make sure you seek the right strategy, only then it will help you in gaining more traffic, improved SEO, brand loyalty, customer satisfaction and much more. Also, make sure you don’t rush with it all at once, take a step first and let the rest flow naturally!