Hotaki London

Our Strategy

1. SEO Overhaul:

• Conducted a full technical SEO audit and fixed critical issues (site speed, indexing, mobile optimization).
• Performed deep keyword research targeting high-intent search terms in the aesthetics domain.
• Optimized website pages with rich content and structured data.
• Built authority backlinks and published regular blog content on trending skin concerns and treatments.

2. Google Ads Optimization:

• Rebuilt the entire Google Ads account with focused campaigns for high-converting treatments.
• Introduced geo-targeting, ad scheduling, and call extensions to boost click-through rates.
• Implemented A/B testing for ad copies and landing pages.
• Tracked conversions with custom lead forms and call tracking integrations.

3. Social Media Transformation:

• Created a cohesive brand aesthetic on Instagram and Facebook.
• Posted educational and client-driven content to build trust and drive engagement.
• Ran targeted ad campaigns promoting seasonal offers and signature treatments.
• Leveraged Instagram Reels and Story ads to build visual authority and local reach.

Results After 6 Months

• 120% increase in organic traffic with 15+ keywords ranking on Page 1 of Google.
• 38% decrease in Google Ads CPC and 2x increase in conversion rate.
• 300% growth in social media engagement, leading to more walk-in consultations.
• Consistent weekly inquiries for non-surgical facelift and skin rejuvenation treatments.

With a strategic and data-driven approach, Infrism Technologies helped Hotaki London dominate the digital space in their niche. By combining SEO, paid advertising, and creative social media execution, we transformed their online presence into a lead-generating machine.