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Hotaki London

Hotaki London

Transforming Hotaki London’s Online Presence with Infrism Technologies

Client: Hotaki London

Industry: Aesthetic & Cosmetic Dermatology

Services Provided by Infrism: SEO, Google Ads Management, Social Media Marketing

Background

Hotaki London is a leading aesthetic dermatology clinic based in the UK, offering non-surgical facelift treatments, skin rejuvenation, and bespoke skincare procedures. Despite offering high-end treatments and having an experienced medical director, Dr. Hotaki, the clinic struggled to capture a consistent flow of online leads and visibility in a highly competitive market. Hotaki London approached Infrism Technologies to elevate their digital presence and generate high-quality inquiries through SEO, paid ads, and social media strategies.

Challenges

  • Low organic visibility for key treatments such as non-surgical facelift, skin tightening, and PRP therapy.
  • Google Ads campaigns were underperforming with a high CPC and low conversion rate.
  • Limited brand engagement on Instagram and Facebook.
  • Poor search rankings for local keywords (cosmetic dermatologist in London, non-surgical facelift UK).

Our Strategy

1. SEO Overhaul:

  • Conducted a full technical SEO audit and fixed critical issues (site speed, indexing, mobile optimization).
  • Performed deep keyword research targeting high-intent search terms in the aesthetics domain.
  • Optimized website pages with rich content and structured data.
  • Built authority backlinks and published regular blog content on trending skin concerns and treatments.

2. Google Ads Optimization:

  • Rebuilt the entire Google Ads account with focused campaigns for high-converting treatments.
  • Introduced geo-targeting, ad scheduling, and call extensions to boost click-through rates.
  • Implemented A/B testing for ad copies and landing pages.
  • Tracked conversions with custom lead forms and call tracking integrations.

3. Social Media Transformation:

  • Created a cohesive brand aesthetic on Instagram and Facebook.
  • Posted educational and client-driven content to build trust and drive engagement.
  • Ran targeted ad campaigns promoting seasonal offers and signature treatments.
  • Leveraged Instagram Reels and Story ads to build visual authority and local reach.

Results After 6 Months

  • 120% increase in organic traffic with 15+ keywords ranking on Page 1 of Google.
  • 38% decrease in Google Ads CPC and 2x increase in conversion rate.
  • 300% growth in social media engagement, leading to more walk-in consultations.
  • Consistent weekly inquiries for non-surgical facelift and skin rejuvenation treatments.

With a strategic and data-driven approach, Infrism Technologies helped Hotaki London dominate the digital space in their niche. By combining SEO, paid advertising, and creative social media execution, we transformed their online presence into a lead-generating machine.

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We care about your goals just as much as you do. Let’s work together to make your project a success.

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