A Case Study in Digital Transformation for a Local Locksmith Brand
Client Overview
K-Locks Locksmith Services is a trusted locksmith company based in the UK, offering emergency lockout support, lock replacements, UPVC repairs, and security upgrades to residential and commercial customers. Despite years of experience and great service, K-Locks needed help enhancing their digital presence to compete in a growing online market.
The Challenges
Before partnering with Infrism Technologies, K-Locks faced:
- An outdated, unresponsive website with poor user experience.
- Weak SEO performance—barely ranking for local locksmith-related searches.
- Unstructured and underperforming Google Ads campaigns with low ROI.
- Inconsistent and low-engagement social media presence.
Solutions Provided by Infrism Technologies
1. Web Design & User Experience
- Completely redesigned the K-Locks website to be mobile-responsive, fast, and conversion-focused.
- Added trust-building elements like client testimonials, service guarantees, and emergency contact visibility.
- Implemented clear call-to-actions (CTAs) and simplified navigation for faster service access.
Result: Bounce rate reduced by 47%, and time spent on site increased by 62%.
2. SEO Optimization
- Conducted detailed keyword research focused on local searches like “Emergency locksmith in Birmingham,” “UPVC door lock repair,” etc.
- Optimized all on-page elements (titles, meta tags, images, URLs).
- Built strong local citations and backlinks through niche directories and Google Business Profile enhancement.
Result: K-Locks now ranks in the top 3 local results for multiple high-intent keywords, generating consistent organic leads.
3. Google Ads Campaign Management
- Audited and rebuilt their Google Ads campaigns with focused ad groups for emergency services, residential jobs, and commercial solutions.
- Integrated location targeting and ad extensions to boost click-through rates (CTR).
- Optimized budget allocation to high-performing keywords and reduced wasted spend.
Result: CPC dropped by 35%, and conversion rates increased by over 70%.
4. Social Media Growth
- Created a consistent posting schedule on platforms like Facebook and Instagram with a mix of educational, promotional, and emergency tips content.
- Ran targeted local awareness ads highlighting 24/7 availability and rapid response time.
- Used real-time stories and customer reviews to build trust and engagement.
Result: 300% increase in social engagement and a steady growth in followers and inquiries from social platforms.
Outcome & Impact
K-Locks saw a significant boost in digital performance within just 3 months:
- 3X more website leads
- 2X return on ad spend (ROAS)
- Improved brand credibility across digital channels
Conclusion
This case study proves how a complete digital strategy—designed and executed by Infrism Technologies—can transform a local service provider like K-Locks into a high-performing, digitally-driven business.
Looking to grow your business online? Let Infrism help you unlock your full potential.