Month: May 2019

Don’t Just Market, Be An Influencer!

Modern consumers are apprehensive and skeptical when it comes to relying on a brand and making purchases. And why not, there are hundreds of brands currently available in the market trying to built their consumership based on their USP’s(unique selling points). These brands market their products creating content including ads etc with the view to persuade consumers, however when it comes to the users it takes a lot to win there trust. This is when influencer marketing can turn out to be your ultimate rescue. 

Today, around 63% of brand marketing is executed through influencer marketing. This is because influencers can help you connect with your audience with a lot of trust and their opinion, knowledge and authenticity can help you persuade audience to try your brand.

Who are these influencers?

Today, there are a lot of people on web who are creating engaging digital content, have already established their niche among web users. These are basically socially savvy individuals, having a lot of followers, being listening and searched for what they do and thus seems a great option for choose for marketing. The influencers come with built in audience who trust them and will be more than happy to buy things that they would recommend.

How to find right influencer for your brand?

Know Your Audience

One of the major aspect in deciding who your influencer would be knowing your audience. To reap desired benefits from your marketing efforts it is very important that your audiences are same as to that of your influencer’s. Finding the right influencer ensures that your products are been promoted to the relevant audience who can actually be interested in buying your products.

Know Your Influencer

If you have decided to go for influencer marketing then it is important that you know the influencer you are selecting to market your brand with. You can choose your influencer on the basis of following given points.

• Exposure is one of the major concerns for any business to reach out to these influencers to market their product. “The more followers of an influencer, the more exposure the business will get”! Therefore, make sure you choose an influencer who has decent number of followers on social media.  
• What is even more important is to know how influential is the influencer you are choosing to help you promote your brand. It is important because this will let you know that how many people are really interested in their content, trusts and follow them. This will get you the idea of how much the influencer will be able to influence their purchases. 
• Look for the influencers whose personality and style aligns with your brand value and the message it conveys. This will help audience connect with your brand and will find it even more appealing.
• Find influencer of the same niche as that of your product and industry. Like if you deal in technical gadgets, look for an influencer with tech niche.

Conclusion

Lastly, Influencer marketing is the most personalized way of connecting with the audiences and to make them buy your products. Therefore, it is advised to combine it with the rest of your marketing strategies, providing content consistently from the influencer persuading audiences for an elevated ROI.

7 Impactful Website Designing Trends for 2019

Seeking the dynamic nature of world wide web, a lot of business websites acquire certain changes in terms of its design every year. The process involves elimination of the old trends and implementation of newer tools with the view to provide users improved experience and to lead an increase in client’s ROI. 

Conforming with new tools, programs and softwares every now and then is major part of a web designer’s job profile. This means that the designer stay updated with almost every latest trend that arrives in the industry. Thus, web designing is one field that keeps on evolving and it does not seem to slow down anytime soon. Lets take a look on some of the major web designing trends that are going to get followed in 2019. 

Mobile Optimization 

Most of the people these days are seen accessing internet facilities over smart phones, probably this is the major reason why more and more business organizations are trying to implement a mobile-first approach to their web design.

A lot of websites do not adapt well to mobile devices and that often ends up frustrating users making them leave it for better competitor. This affect the search engine ranking of the site and even hampers the over all ROI.
Therefore, it is best to have a website optimized for mobile devices and traditional computer screens. This will help you improve search engine rankings and receive more web traffic for your website.

Eye-Catching Color Schemes 

If you are willing to make desired impact on the visitors to your page then pay attention to the color schemes for your website. After all, if the website is capable of holding attention for long then it means the ship has successfully sailed. 

Gradient color scheme is the current web designing feature that is been followed by designers to grab users attention towards the website. We see gradients on the header, background and on logos in 2019.

Increased White Space

There was time when leaving more white space on your website was no where appreciated. However, today it is very much trending and seems to be providing better user experience. White space basically refers to the empty space in the corners where there is no text and images. It basically give readers a clear, simple look to the website that allow users to read and navigate easily. The white space balances the content on a website and makes it more presentable. 

Interactive Websites

Users on web are always on lookout for something new and interesting that has something to learn for them. Therefore, companies started using more of interactive tools on the website that can hold user attention long enough to be able to interest them. The increase in consumer interest to your website can also be seen as your way to grab more leads and conversion.

So this year find the best interactive tools and make users stay long on your website.

Bold Titles and large Headers

Users on web don’t have much time. There are least chances that a user will sit long to read and study the details on your website, therefore the page should be designed in a way that it communicates the message even in short glance. Large heading and bold titles helps engaging audience faster and conveys the message in less time. A lot of websites are utilizing the benefits of using bold informative headlines to put across the message quickly. This way the users can retain message through just visiting a website and not reading the entire body.