Do you want to make more money and have a bigger market base?
If yes, never forget the 5 Digital Marketing and Designing shared here on this page!
These will help.
Earlier, it wasn’t easy to figure out what your customers needed.
Now, with the rapid proliferation in the number of certain tools–including analytics—it has become easier to know what your customers and prospects want.
Online marketing has, indeed, made the situation easier, and created an environment where businesses can easily get valued insights to their clients and prospects, and chalk-out their plans accordingly.
Digital Marketing and Designing–5 Rules You Must Never Forget
Coming back to the rules you must never forget, well, here we go!
Are you ready?
1) Don’t be too difficult to be found
Perhaps, the most important of the lot, in case you want to have a considerable online presence, make a website with pages that may help you get found effortlessly.
Have a SEO strategy that reflects on the various search terms that your prospects and clients would hunt for online.
Produce content that’s important for your guests. Use Videos, articles, e-mailers, blogs, e-books, press releases, etc, for the purpose.
Make certain that you have quality content–peppered with the right and relevant keywords. It’s vital that your visitors convert, and not just check your content and then go away.
2) Don’t be impatient, show one thing at a time!
Majority of the website visitors (it includes me!) prefer clean and clutter-free pages having lots of whitespace. They want low visual difficulty. Apple’s website is a classic example of such a website.
Significantly, way back in 2012, Google did a research to find out which kinds of websites visitors find beautiful.
They learnt that they preferred the pages and sites with simple designs and clutter-free appearances.
This explains the movement toward single column layouts and tall pages.
The takeaway: If your website is plagued with difficult designs, and isn’t easy to navigate through, reduce the clutter. Go for a clean look!
3) Keep away from carousels & rotating sliders
They’ve been in fashion for years and many visitors may still love them. However, the homepage slideshow is weighed down with an issue: your guests won’t be able to see the first slide.
Different studies on the subject arrive at the same verdict. While the messages on the subsequent slides don’t stand much of a chance to be seen, Calls to Action (CTAs) may also not help and be clicked.
4) Have a clever mix of SEO and Content Marketing
Earlier, Search Engine Optimization was all that mattered even as it used to be a function of coding. These days, the majority of the metrics covered in Google’s algorithm involves content and the engagement you get via the sharing of well-written and relevant content.
But content must be shared using different tools–including visuals, infographics, texts, videos, audios, etc—for the best possible results.
Besides, ensure that the content you use–to reach out to your customers and convert your prospects–is of a high quality, 100% original, influential, engaging, and valuable.
It should be entertaining & informative as well, and stir the desired feelings in your readers. Content that’s helpful will inspire the visitors to get involved via email, comments, sharing, and other relevant actions, and this will eventually contribute to ROI.
In case you find the job of producing quality and persuasive content a difficult job, by yourself, draft a professional to do the job for you, and take care of the content requirements of your website pages and social media channels.
5) Have a Noticeable Presence on the Related Social Media Channels
This is the last of the 5 important Digital Marketing and Designing rules you must forget at your own risk.
Being seen online is one of the important secrets to success for every business–particularly in today’s world where almost all businesses have become digital and gone online.
It’s a good technique to be ‘different’ from others. For this, build your online presence on the relevant social media networks.
Relevancy matters because you will find a large number of social network sites–most of which may not much help your business.
So, before you hitch your wagon to the social media wagon, at first, figure out where your clients and prospects hang around the most. Then, target them there. Use the channels that are most appropriate to your business and prospects. Build your online presence there, painstakingly.
For example, if you are targeting professionals, businessmen, and start-ups, it will be a good idea to devote your time and resources on, say, LinkedIn, and not, say, TikTok and/or Facebook.
Summing-up, follow the 5 Digital Marketing and Designing rules discussed. Never forget them if you want to make more money and grow your business further.