5 Future Empowering Trends in E commerce Industry

5 Future Empowering Trends in E-commerce Industry

World wide web has revolutionized the way E-commerce businesses operate these days. The traditional process of buying and selling of products and services is now processed through websites. These websites act as online stores that offers a lot of convenience to shop. These can be accessed 24*7 without having to make much effort. Not just that, there are a lot of online shopping trends that are being introduced over the last decade to make the whole E-commerce concept even more effective. 

These includes increase in online marketplaces, intervention of mobile phone for online shopping, target consumers via digital marketing, and the use of computing technology to improve consumer shopping experiences. Apart from that, there are a lot more trends that are invented everyday with the view to transform the future of E-commerce industry. Let us explore some of them.

Personalized Approach – Online shopping lacks the personal assistance that we get to experience while shopping from retail centers in terms of making recommendations based on your previous purchases, tastes and preferences. To facilitate the service, online stores utilize customer’s search queries, page visits and purchase history to serve best to customers’ needs and interests. Studies have shown that consumer would like to visit online shopping site and stay long when able to personalize. Probably, this is the reason why we witness personalized emails from online shopping websites meaning to improve consumers’ overall shopping experience.

Chatbots and Artificial Intelligence

Chatbots and Artificial Intelligence – Chatbots or AI (Artificial Intelligence)  are further some of the great features introduced with the view to improve consumer’s experience over online shopping websites. Artificial intelligence helps in handling a lot of tasks including handling inquiries or manging stock. This will save the manual time that can be equipped for some other work. Similarly, chatbots heps in understanding the user behavior, having consumer conversations to evolve and serve better shopping experience. 

Expanding B2B E-commerce Avenues – E-commerce is not just limited to making B2C transactions but offers equal seamlessness for B2B transactions. Not just that, about 50 percent of of b2b businesses desire to have personalization to be able to build relationships while searching online suppliers. 

Engagement Through Videos – Today, more and more consumers are spending their time online and are also willing to make online purchases, however lack of interaction with product is what stops them to make the purchase. Although there are reviews and the product details mentioned on the website, there still remains doubts that prohibits consumers to make final purchases. This is where Interactive product visualization technology offers great support. The kind of presentation provides real life in-store shopping experience to consumers, thus alleviating all the doubts regarding purchase.

Customized Retail and E-commerce Experience

Customized Retail and E-commerce Experience – Even though features like personalization, interaction and chatbots have made consumers turn towards E-commerce websites, there is still nothing like shopping on retail stores. Keeping it in mind, a lot of brands are trying to offer retail experiences to consumers in order to drive further sales. Companies are creating E-commerce experiences within a retail store via digital kiosks. These retail store are small with lesser employees but are conceptualized to provide more personalized and interactive in-store experience. 

Concluding Note –

E-commerce industry is clearly on a mission on finding new growth ideas, implementing latest technology features and improving consumer experience with these trends. However, these are just few of them making some impact, the future definitely holds a lot more.

Planning to Redesign Your Website for 2019 Tips and Tricks

Planning to Redesign Your Website for 2019 – Tips and Tricks

The success of any online business is directly related to the design of its website. This is probably the biggest reason why every year designers have to put in extra efforts to redesign a website in order to keep users interested in it. With the progressing advancements in the field of technology, there are new styles that are pushing the boundaries when you opt for  website designing. These improvements are fundamental to have stronger focus on documentation, making the platform more consistent and accessible for the users.

This year too there are lot of developments that one can consider if planning on redesigning a website. Lets explore the new developments in website designing for the year 2019.

Mobile Responsive Design Mobile Responsive Design

“If your plans don’t include mobile, your plans are not finished” – Wendy Clark, coca cola. Today, mobile phones are used for almost everything. Users find it easier and faster to access web facilities over their mobile phone. Therefore, if your website is not designed for mobile browsing then you might lose half of your visitors. And that will ultimately affect your profits in business. Thus, when you redesign your website make sure that the design can also be accessed on mobile device.

Improve Communication Through Website

Earlier, there were not many options for users to contact the owner through business websites. For a lot of users that created a barrier and even affected the overall sales of the brand. therefore, if you are planning to redesign your website makes sure that the new design provides the facility to converse with the owner through live chat boxes or add a chat bot to your website. 

Think About An Effective SEO Plan 

Search engine optimization is a major marketing consideration for any website. keep your website engaging enough to make more users visit it. The more the users will visit your website the better will be your ranking. Therefore, while redesigning your website in 2019 try and add features that will improve users experience on your website and that they will be able to find what they are looking for. 

Page Load speed

One of the major reasons why people like to use their mobile phone for getting online is for the faster upload. Therefore ensure that your website loads faster while redesigning it, for the same affect in users engagement for your website. Some of the common ways to make your website work faster is through thinning the website file, optimizing images, reducing java scripts etc. 

Implement SSL

Going by recent upgrades, google has decided that non SSL websites are not secure and so they will not be ranked. Therefore, in order to get your website in top ranks on google, ask your designerAbide by GDPR to implement SSL on your website. You can also use free SSL provider using the encryptions that will turn your website to an “https” instead of “http” in front of your URL.

Abide by GDPR

According to general data protection regulation (GDPR) the personal data and privacy of individual users are meant to be protect the owner of the website. Therefore, make sure that your website design comply with GDPR if you are willing to receive more traffic or business in European union. 

A good website design can get you business even while you seep. It can help you generate lead, establish your brand and even make huge profits. Therefore, this time approach an experienced web design professional to help you design your website and make a successful one.

Target Audience Online 5 Reasons to Use Instagram

Target Audience Online – 5 Reasons to Use Instagram

Marketing is important for any business as it allows businesses to establish long lasting relationship with the audience and improve their sales. It is an ongoing strategy that helps business to grow and flourish. While there are lot of effective ways to market your brand and products, social media channels are making a lot of hype these days. Facebook, twitter and instagram are the social networking sites that can help in providing massive presence and visibility to your products. Out of all, instagram specifically is one channel which is currently blooming and is used by millions of users online. Therefore, it serves to be most effective advertising and marketing platform for any business.

Given below are 5 major reasons why business should target audience online using Instagram.

Users’ Favorite Social Networking Platform

Any business would want to advertise its products on a platform that caters maximum user visibility. And what can be better than instagram, that has been recorded for having the presence of 800 million people. Out of which 500 million people visits the platform every day, sometimes multiple times in a day. Having such a massive and dedicated viewership, any business would get to meet the ultimate success without even making much efforts.

Platform for All Size Business

Platform for All Size Business

With a huge user base, Instagram can turn out to be an ideal marketing platform for any size business be it large and a well established brand or a small home shop which is just getting started. Of course, success is not something that can be achieved overnight, it is something that takes consistent efforts, has to be in the public eye to make an impact. Maintaining one post a day on instagram and working towards making your brand better and better would help your business thrive in a very less time.

Help in Making Direct Money

Instagram lends great help to the startups allowing them to add shopping posts. It allows businesses to add products posts with links including product description, price and the facility to shop it now. This will help you establish your online store and would enable you make actual sales directly using instagram.

Facilitate Influencers Marketing

Instagram allows you to market your brand and its related products using influencer marketing. Influencers are basically individuals who have established their name on social media are often seen promoting brands or products via instagram. Having a well-known influencer on board will help you spread word for your company or product to the millions of followers, improving sales to the whole unexpected level.  

Allows Promotion through Hashtags

Allows Promotion through Hashtags

In today’s competitive era, it is hard to grab users’ attention for one particular brand even on a platform like instagram that promotes a number of businesses everyday. This is where Hashtags can help companies separate themselves from the rest of the crowd. Popular instagram Hashtags includes #LetsDoLunch by Domino’s and #ThrowMeBack by Expedia. These Hashtags often get these companies more recognition and make the desired impact.  

The Concluding Note

Every company need social media to communicate with their audience and to establish themselves as a brand. Instagram is an essential part of marketing, providing boost to your SEO, increasing leads and sales. However, it is important to choose the influencers correctly if you are willing to make the desired impact on your selected audiences.