SEO VS PPC How to Choose One

When it comes to marketing your business through search engines, there are two major ways to do that, one is through Search Engine Optimization (SEO) and another is Pay-Per-Click (PPC). Both of them are basically employed with the view to boost traffic for business website and to improve sales. However, the question is how to decide on which one is better for your business?

Let’s understand the basics for both the concepts first.

Search engine optimization

SEO: Search engine optimization is an organic way to rank your website in search engines including google, yahoo and Bing. The point to focus here is that you cannot pay to improve your rankings with SEO. Search engines allot rankings depending upon the calculations drawn from the quality and relevance of the webpage. Therefore, it is important to optimize your website according to algorithms drawn by these search engines to gain top ranks using SEO.

PPC: Pay Per Click is an advertising model where you need to pay for the number of clicks your ad receives. The concept is basically associated with advertising on search engines such as Google ads. Businesses tell Google they want to place their ads just below the organic search results and pay only when people click on them.

Search Engine Optimization VS Pay-Per-Click

Given below are the points of difference between two leading digital marketing techniques for you to take right decision regarding how to market your business.

Effect: Search engine optimization although takes some time and patience provides organic only traffic for your website that sticks around. However, Pay-Per-Click drives paid only traffic that too will stop visiting your webpage once you run down on your budget. Thus, if you are a startup and are willing to grab stable traffic with a limited budget then PPC is just not for you!


Time: Pay-Per-Click works faster and tends to provide quicker results; however, it can also be for a limited time. It means google will stop showing your ad once your marketing budget will run down. With PPC everything depends on your budget, they will simply not show your ad to everyone. PPC can make your ads to appear immediately, but it does not mean that it will get you faster clicks and conversions as well. Even though PPC works faster than SEO, it still requires some patience till the time google tries to evaluate your ad. SEO on the other hand takes its own time. The process involves steps like keyword research, on page optimization, implementation of SEO strategies including writing blogs and acquiring backlinks etc. All in all, it can take few to several months for your website to reach in the top ranks on the major search engines, however soon the google will recognize your efforts and it will then start getting you a reliable amount of traffic. Thus, if you are choosing SEO as your marketing technique make sure you have some time in hand.

Requires: SEO requires unique and authoritative content to let you reach in top ranks on google and other search engines. This is because people while making google search would like to look into the sites that not just serves the best but is also different that the usual. Whereas, PPC allows you to target your ad based on subjects like demography and geographical aspects. This way you can control and pay for the selected number for people you think will click your ad.

Cost: SEO is comparatively cheaper than PPC. With PPC, the cost is determined based on the number of clicks your ad receives. Although PPC generates quick results, to maintain it you need to run PPC campaign for quite some time and that will make it more expensive, especially if you are a small business or a startup. On the other hand, SEO though takes some time to reach the top spot on search engines, is cost effective in long run.  

Final Thoughts

Choosing a digital marketing technique between SEO and PPC majorly depends upon your needs and budget in business. If you want to increase traffic faster and also have budget to pay for it then PPC can be the one for you. However, if you are on tight marketing budget then you should probably invest more time in gaining high search ranking using SEO.  

How Digital Marketing Can Help You Grow Business

Growth in digitalization has changed the whole face of business marketing. Industries have started utilizing digital ways for expanding the reach and scope of their businesses. IT based business models have created completely new base for entrepreneurs to market their brand, target more traffic and increase sales. However, do you know how does digital marketing works towards improving businesses?

Well, let us discuss on how the concept helps escalating business growth!

What is Digital Marketing?

Digital Marketing

In simple understanding, digital marketing is the process of promoting a brand through electronic media that involves variety of mediums available on internet. It is more dynamic, extensive and effective than the traditional ways of marketing a business. Digital marketing tools are more flexible to operate and renders effective results. The best part about digital marketing is that it offers multiple tools to measure results instantly. Like for example, if you are using email marketing technique to promote your business then there are tools that can help you find out how many of your customers have opened your emails that enables you to calculate the whole statistics of its effect. Thus, digital marketing campaigns can be more successful and targeted.

How does Digital Marketing help Businesses to Grow?

Shifting the base from traditional marketing to digital ways is quite a task but it’s definitely be worth when you know that the entire world is using mobile for almost 4-5 hours a day and therefore, it makes it a major source to promote your business. Apart from its vast reach and scope, digital marketing helps you grow your business in a lot of different ways.

  1. It Enables You to Reach Wider Audience

Digital marketing is flexible with the reach and type of audience it caters to. It helps you to expand your reach without any geographical hurdles. Also, the digital marketing techniques does not restrict you with time and place, something which is missing with traditional marketing ways. Thus, you can connect and communicate with the audience all around the world in one go.

  1. It Helps in Saving You on Marketing Budget

Besides a few high-end corporate firms, it is hard to invest a huge amount of sum for the promotion of a brand. Especially for small and medium business who aims at expanding the scope and reach of their business via their marketing efforts with limited marketing budget. This is where digital marketing serves the purpose. The medium with its vast reach and capabilities helps you save your marketing budget along with providing effective results.

  1. It Allows You to Measure and Analyze Results

One of the best advantages of digital advertising is the fact that you can measure which channel is getting you more benefit in terms of more traffic, leads and conversions. With digital marketing you can measure every click and understand users’ behavior and their buying patterns, that will later help you in planning your marketing strategies, so you can get more benefit out of it.

  1. It Helps in Generating Higher Revenues

Businesses using digital marketing strategies tends to generate more revenue as compared to the ones using traditional marketing channels. It is because advertising via digital marketing channels enables you to reach wider audience that increases the chances of engaging large number of people towards your products and services, which ultimately increases the number of leads and sales in business. Also, digital marketing is cost effective which ultimately results in improving ROI in business.

  1. It Helps You Target Right Audience

It Helps You Target Right Audience

Digital marketing help brands target their audience based on their behavior, age, location, geographical barriers, groups, interests and in various other ways. This enables them to reach the audience that are actually relevant to business. The real advantage of seeking digital technique as your advertising medium over traditional marketing is that it helps you to reach out to the right kind of audience depending upon the type of business you are into.  

The Bottom Line

Digital marketing techniques, specially SEO or social media marketing rely on specialized algorithms and relevant information that can help you to measure, analyze and plan the next step with your online digital marketing. The above mentioned are just few points indicating how digital marketing strategies can help your business to grow. Thus, if you are willing to experience similar benefits in your business then start planning your digital marketing strategy now!