Month: September 2020

Nowadays, every business has an online presence, and they are doing Digital Marketing, to reach their prospective customers, and expand their market base, using all sorts of digital tools available.

In such a scenario, if you, too, are into Digital Marketing, to not only stay afloat, but also to be on top of the game, you must know about at least the basics of the entire thing, to begin with.     

Frankly speaking, there is a lot of work and a great deal of details requires to be looked into, for the kind of Digital Marketing that works.

So, here you will find 7 effective and result-oriented Digital Marketing tricks, to boost your business and multiply your customer base.

Here we go!

Top 7 Digital Marketing Tricks

1. Publish Quality Content: Content is King. The content–in the form of blogs/articles, videos, infographics, and photos–that you utilize for marketing can make or destroy your business. So, handle the important procedure of content creation & development in the right way, and with 100% precision. Draft ONLY skilled writers to produce content for your business. Have some good copyeditors and proofreaders also onboard, to check it before you publish it.

Quality is critical–not just to the SEO results, but to your customers as well. Besides, online visitors want entertainment–lots of it. They also want to learn something they may not know about.

In addition to ensuring that your content is entertaining and informative, also ensure that it’s well-timed, helpful, easy-to-understand, interesting, and bang on the target (no beating round the bush please!). Also make certain that it’s laced with mystery, so that the curiosity of your possible clients for your services/products jumps further.

2. Give Better Customer Experience

With markets becoming more and more saturated, and consumer’s choice becoming more plentiful, with every passing day, customer experience is one element that you mustn’t ignore to stand ‘tall’ and be ‘different’ from others. Dive deep into digital psychology. Figure out ‘the why’ of your clients, so that you can create a strong bond with them, via catering to their most important requirements (s).

As per an Oracle report, as high as 86% of the online shoppers will have no hesitations whatsoever paying extra for a better customer experience, and 89% of customers do business with a rival, post an unsatisfactory customer experience.

Against this backdrop, if you are keen to stay on the top of your Digital Marketing game, put up the experience for sale. Divert your attention from trading products to trading experiences. Make those experiences exciting.

3. Prioritize Video Marketing

Video Marketing is a critical element of Digital Marketing today, in several manners–right from enhancing social engagement, reach and shares, building authority and thought leadership, to making SEO better and converting & boosting sales.

No wonder, Video Marketing is rapidly emerging as a vital and influential cog in the Content Marketing wheel.

As per a report from HubSpot, 87% of businesses are presently employing video for their marketing purposes.

As per another report, 90% of the purchasers maintain that a video assists them to making a good purchasing decision.

As per yet another study report, 82% of public favor visual content.

So, to stay on the top of your Digital Marketing match, decode how you can utilize video, and execute an effective Video Marketing policy.

Offer persuasive video content, and before long, your video will become viral on different platforms, such as YouTube, Pinterest, Facebook, or Instagram.

4. Spot & Target Influential Web Users: Do it in such a manner that they feel as if they have a high stake in your products/services. You can even give them some money, and/or provide complementary products, so that they endorse your product, exploiting their channels. Also mull over other manners to get fee. Implement a “Pay with a Tweet” drive. In case a person makes a tweet related to your business, give them access to your product. This will expand your brand even as a bigger number of people will be exposed to it consequently.

5. Exploit the Vast Reach of the Social Media: Different Social Media platforms–if used in the right way–will do wonders to your business, and help you corner the right customer base. But don’t use any and every platform available. Zero in on ONLY those platforms that make practical sense for your business. What may work on, say, ‘Twitter’, may not work in the same way, say, on ‘Facebook’. So, figure-out first which platforms are most appropriate for your business. Then, promote your products or services there aggressively and creatively.

An important benefit of Social Media marketing is that it’s nearly free. Yes, you don’t have to spend anything to promote and build your brand on the Social Media platforms, and reach out to your prospects and customers.

6. Understand How the Search Engines Function: Every Search Engine has different rules for Search Engine Result Page (SERP) rankings. What further muddies the digital waters is that these engines are frequently redefining and changing these regulations. So, keep a tab on all such changes and updates, and change your sites in view of that, to get a higher place in the SERP rankings.

7. Collect Data Collection & Analyze It

Data matters. You can’t do well, and move ahead–as a business–if you ignore the figures, and not use them in the right manner. Analyze activity and responses to your marketing, and gather data, non-stop. Depending on your business, and the products/services you could be working with and trying to promote, make a decision about how frequently it will be right for you to examine the data and the market response, and also what you must do to make your approach better.

Summing-up, follow the 7 tricks discussed above–that include publishing quality content, focusing on data collection & analysis, and exploiting the vast reach of Social Media–to be on top of the game in Digital Marketing.

If you find the task daunting, contact a well-known and reputed digital marketing agency, like InfoSpry, for example! This well-known e-commerce and Digital Marketing agency has the needed resources–and more importantly, the experience–to help you surge ahead in the digital world of today and tomorrow.

You need Digital Marketing and Designing services from the right professionals, for several compelling reasons.

Without these powerful and result-oriented services, you can’t hope to survive today.

Gone are the days, when to reach your prospects and expand your business footprints, you had to rely on the conventional publicity and marketing methods, such as billboards and hoardings, etc.

This is not to suggest that these don’t help anymore because they still do.

But to penetrate a bigger market–within a budget–you just can’t ignore the digital marketing and designing services of today.

These have become nearly indispensable now, especially in the backdrop of Covid-19 Pandemic which has restricted people’s movements even as ‘social distancing’ has become an unavoidable norm.

No wonder, these services have become a lot crucial nowadays, particularly for those who are running any kind of business. And, also for those who wish to connect with their prospects and clients, and expand their market base while they convey their key messages to them.

What Tools to Use for Digital Marketing and Designing?

You can gain from different kinds of effective and result-oriented tools, to stay relevant, and in the business.

Right from organic methods, including Search Engine Optimization (SEO), article submissions, link buildings, guest posts, social media, e-mails, infographics, and video; to inorganic methods, including Pay Per Click (PPC), and Affiliate Marketing, you may use all known tools, to locate new customers, and retain the existing ones.

If we talk about the designing part of the services, it’s also incredibly important.

With dynamic websites that offer clutter-free, hassle-free navigation options to the users, you can attract visitors and inspire them to convert.

Digital Marketing and Designing: 8 Important Reasons That Make These Services Indispensable for You

Coming back to the reasons under discussion, you require such services for a plethora of important reasons. Better conversion rates, worldwide reach, higher income, lower cost, vis-à-vis customary marketing…these are just a few such reasons.

Let’s check them one by one!

1. Better Conversion Rates: Such services help you with a higher conversion rate. Your conversion rate is basically the percentage of the guests to your website that complete a preferred target (a conversion), out of the actual figure of the guests. A high conversion rate means successful marketing & web design.

2. Worldwide Reach: Such services also help you with a well built and relevant website with the most recent information that helps you to successfully locate new markets and trade internationally, without investing much.

3. Cell Phone Access: Close to 77% of the adults in the US have smart phones. These people use it or a new mobile gadget for news, social networking, and countless other activities. The situation isn’t much different elsewhere, including in the UK. With Digital Marketing, you can reach such a vast pool of market in your region and even beyond.

4. Higher Revenues: With traditional marketing of the yore you had a smaller range and market and–more importantly–returns. With digital marketing, the possibilities though are never-ending. You can expand like anything and boost your revenues like never before because the entire world will be your market, and you can milk it the way you want.  

5. More Cost-effective: With an appropriately planned and well targeted digital marketing drive, you can reach the right clients and prospects, at a decisively lower price, in respect of the customary marketing methods.

6. Affordability: Digital marketing is noticeably less costly, in relation to other marketing techniques. Though particular prices differ–on the basis of what you could be actually busy with–ad spend is likely to be significantly lower, vis-à-vis other types of marketing.

7. Interactivity: You can also learn about your target groups and allow them to be acquainted with you, on a personal level. This will result in brand loyalty. With Digital Marketing, you can also engage those who find your content, particularly via messages, reviews, and social media posts, etc. It will make them feel valued and an important part of your society. It will also help you to collect useful data on your customers’ and prospects’ reactions and choices.

8. Tracking: You may also track reactions to your marketing efforts, right away. In addition to speaking with your clients and prospects, you can also track their actions. You may examine which ads and kinds of content have influenced them the most to buy something. You will also learn which specific marketing ways have been the most helpful.

   

Summing-up, you need digital marketing and designing services for Better Conversion Rates, Higher Revenues, and Worldwide Reach. You need such services for the tracking purposes also. Check with experienced and trusted professionals offering these services! A better and more successful future awaits your business.   

Are you going nowhere? Do you believe that with some effective and result-oriented digital marketing and designing tips, you will be on top of the game?

If YES, congratulations! You have landed on the right page!

You have different helpful tools–in the form of digital marketing and designing tips. All you have to do is use them.

The bad news: such tools are for everyone and you rivals and competitors may also know about them, and perhaps, could even be using them.

The good news: majority of them may not know how and where to use them.

But since you want to be on the top–rightfully so–check these digital marketing and designing tools, and use them the way they are meant to be, and you will fly.

So, here we go!

1. Have a Solid Plan

To begin with, before you even start to build your website and its pages, have a plan that’s solid.

Make certain that the website you produce fulfills the specific requirements of your visitors. Sketch out your buyer’s eventful journey–right from the first time they become your guest, to when they move on to the next stage to become your valuable clients.

What pages would they find exciting, and thus view? What pool of content would they love to wade through? What offers would motivate them to loosen their purse strings and convert on?

Seek answers to all these questions! This will help you come out with a site and pages that will help cultivate leads.

Focus on designing your website for the subsequent step, and not the last step. Use what you already know about your existing clients, and examine how they moved from being a guest to a client. Afterwards, utilize the information gathered to craft your approach that works.

2. Be Too Good at Designing

Design matters a great deal. It doesn’t matter what you are designing– a website, a landing page, or crafting an image for your website, advertising, or infographic–make certain that you possess excellent design abilities. If you don’t have these, get the professionals onboard.

3. Utilize the Right Tools

Digital marketing encompasses various tactics, targeted at different platforms, such as SEO, link building, guest posting, PPC, social media, etc.

To make certain that you have a well-oiled and fully integrated marketing formula, have the right tools. These will help you plan and run successful drives. It’s also equally crucial that you know how to use them and apply the lessons learnt in the correct situation.

4. Do Influencer Marketing

It may be an extremely effective tool if you use it in the way it’s meant to be.

It’s comparatively new in the sphere of the digital marketing field. Maybe, most of your competition has no idea about it, and those who may have–most likely–could be using it in the wrong manner.

But before we discuss how to use it and gain from it, let’s first figure out what actually influencer marketing is!

It’s a kind of marketing where you don’t approach your prospects/would-be clients/audience in a direct manner. In its place, you either pay or inspire influential individuals from your domain, to promote and speak nicely about you or your products/services.

5. Follow the 80-20 Law for Content

The rule denotes that as high as four-fifth or 80% of your success will sprout from one-fifth or 20% of your attempts. This rule applies to nearly any and everything, with your content being no exception.

How to apply the 80-20 law?

Simple! Make certain that close-to four-fifth or 80% of your content– in the form of videos, infographics, webinars, blog posts, guest posts, etc.–speaks VALUE, and the rest, i.e., one-fifth or 20% of it, focuses on advertisements & promotions.

Valuable content signifies it’s not only well-written and unique and fresh but well-timed and appropriate also even as it positively addresses the actual pain points, or solves the real difficulties troubling your readers /prospects.

While your success–of course–will sprout from 20% of your efforts, you just can’t ignore the value of that other 80%, to propel the same.

As per a report, businesses with articles/blogs get 67% additional leads, in relation to the ones minus articles/blogs.

Interestingly, most business owners follow just the opposite rule: as high as 80% of their blog content is excessively sales oriented even as just 20% of it has helpful or important information.

No wonder, they most often don’t perform well.

Now you know what it takes to be on top of the game, and how you can edge past competition, what are you waiting for? Use the digital marketing and designing tips shared here! Be on top of the game!

All the best!

Effective and professional Digital Marketing and Designing initiatives help in many ways. There are certain ‘tried and tested’ tricks that are in use, but many people still don’t know much about them, or have figured out about them only recently.

Are you one such person? Do you regret not knowing about them earlier?

If YES, don’t worry! It’s never too late!

This page is for you! Check it and hop on to the Internet Marketing bandwagon, with a fresh approach!   

Digital Marketing is important for the success of your business. You can’t debate this fact, right? It doesn’t matter with which business you are involved with, you just can’t do without it today.

Earlier, businesses employed the usual advertising methods.

But, nowadays, such methods may not help much.

Now, Digital Marketing–also known as Online Advertising–is the best mode of reaching out to your customers, staying relevant, and in the business–and importantly–making more money.

No wonder, most businesses are using it with gusto. Perhaps, they know that it’s better to fall in line than fall by the wayside.

5 Digital Marketing and Designing Techniques You Wish You Knew Earlier

Moving on to the key subject, these are the ones:

1) Social Messaging Apps Help

Messaging applications have made certain features & tools that most marketers are using nowadays, aggressively, to improve their profits and have more customers. They are making rich use of the different popular social messaging apps–such as Facebook Messenger and WhatsApp–to maintain contacts with their audience.

Facebook’s Businesses on Messenger allows organizations to connect with their clients, through the platform’s mainstream informing application.

The direct reach or way is helping them to connect with those who matter, in a better way.

So, there’s no reason why you, too, shouldn’t exploit the vast reach and amazing powers of such social messaging apps.

2) Knowing Clients Crucial

It pays to know your clients, what they are involved with, and help them. Those who have learnt it are doing well. Those who haven’t are struggling. Hence, do your homework and engage your customers and prospects to understand them and their needs better. It will help develop a strong relationship with them. They will connect with you, in an automatic way, and develop an interest in what you could be offering.

3) Nothing like a Flexible Approach

Social Media is undergoing a churn, continually. New and innovative apps are surfacing almost every second or third day now.

They have the power to change the world of social media swiftly. Earlier, we had only Facebook, Instagram, LinkedIn, Twitter, and Snapchat, but now we have certain new apps, such as Tik Tok.

So, learn how you can work with these new apps, and figure out which kind of audience these are attracting the most.

4) Vague Terminology, Stocky Website Images Confuse and Repel Visitors

Certain particular elements on your website–including complicated animations, lengthy content, jargon or unclear terminology, stocky website images–may be preventing you from conveying your core business messages to your prospects and target groups.

These could also be muddying your content and perplexing your users.

Against the attention span of most online visitors hovering around just 8 seconds or so, you have to create a first impression that easily gets your major business points across.

Ideally, it should be done with short, powerful sections of content and appropriate photographs/icons sectioned off by understandable and short headers.

5) Extra White Space Matters

Use of extra white space on the web pages help. This is another effective and helpful Digital Marketing and Designing trick that since long has been followed by many of those in the know.

White space is a critical design constituent that helps you break up the page, boost readability, and continue the readers’ involvement.

Also called ‘negative space’, it’s the areas around essentials on a page that are unfilled with no content or visual items.

Some people many find such extra space excessive. It really helps though because it improves the overall readability and diverts the users’ attention towards your core business messages.

Additional white space also plays a key part in the general design process and the positioning of the different design essentials of your website.

In case you come across some pages that don’t have the amount of white space that’s important for your content–to take your business message forward and connect with your clients and prospects in an effective manner–examine them minutely. Afterwards, get rid of all such superfluous ingredients or text.

Winding-up, these are the 5 Digital Marketing and Designing tricks you wish you knew before. Use them for a fruitful outcome! For want of the right information, you may have missed the bus earlier. But now since you know all that needs to be known, rest assured that you won’t miss it today.