Month: January 2020

Facebook Advertising VS Google AdWords: Which One is Better for Your business?

We all are aware about how beneficial it is to advertise a business via online platforms. One of the greatest advantages of online advertising for a business is its ability to target audience in specific segments. Probably this is what inclined most businesses towards online medium to advertise their brands. However, not all online platforms suit every business type. And so, it is very important to find that one online platform that can help you gain the required recognition for your brand.  

Talking about Facebook and Google AdWords, the two are the most applied forms of online advertising mediums. So much so that, the two platforms are often compared as competitors in the marketing world. A lot of businesses today are seen taking advantage of Facebook and Google advertising to improve their visibility, increase lead and sales, grab more consumers and adopting new strategies via different mediums to gain more returns on investment in business. thus, both the platforms are quite effective when it comes to market your business.

However, in this blog we will examine the strengths and drawbacks of both google AdWords and Facebook so as to help you make better decision while choosing one of them to market your brand.

Let us first start with understanding the concept of Google AdWords and Facebook Advertising.

Google AdWords

Google AdWords is one of the most popular and widely equipped PPC advertising platforms. It is a form of ‘paid search’ that works through targeting the right set of keywords or advertising using texts. Advertisers using google AdWords work through bidding on keywords i.e. the specific words and phrases that involves users’ entered search queries on google. Every time a user clicks on an ad, the advertiser is charged with pre-decided amount of money, which is why it is called pay-per-click advertising. The type of advertising helps advertisers gain more users for the brand and thus fulfil the need to market it.  

Facebook Advertising

Also termed as ‘paid social’ is a great source of advertising your brand via social networks. Facebook for being one of the most equipped social media platforms is one great place to advertise your brand. Millions of people are there on it and like to use it on every basis that make it a lucrative platform to advertise businesses.

While both the platforms, Facebook and Google AdWords are meant to promote and advertise businesses using internet, the ways in which they do that is completely different. On one hand, google AdWords that boosts the use of keyword to find customer, while on the other hand there is Facebook that advertises business based on customer behavioral patterns, things that users are interested in.

Facebook or Google AdWords: Which is Better?

One cannot deny the fact that Digital Marketing services has successfully established its roots in the world of business marketing of which Facebook and Google AdWords are the current trending players. Both are different yet effective in their own ways. While one is a unique concept of ‘paid search’, another works incredibly with its ‘paid social’ tag that can help you reach your consumers via implausible social networks. Therefore, the best advise would be to make balanced use of both ‘paid search’ and ‘paid social’ for your business.

Going by the current wave of innovation and developing strategies in the world of online marketing, utilizing the little bit of both for a business would help gaining better returns. However, to gain maximum benefits with the dual advertising strategy make sure that you stay consistent with your marketing efforts for that can affect your brand image in the mind of consumers.

The Final Verdict

While Google Ads will help you find new customers and good returns instantly, Facebook ads will make more customers find and explore your brand that in long run will improve your ROI.  While choosing the one to market your brand depends a lot on your budget and type of business. Whereas, if the budget allows choosing to have a marketing campaigns that involves both Facebook and google AdWords in equal combination would definitely be of great advantage.

Perks of Choosing Social Media Platforms to Market Your Business

Every business needs to market its services to be able to reach the audience and improve sales. And there is nothing better than social media platforms to help you do so! Social media has become one of the major connecting mediums for people in a very short span of time. Its vast reach and grand outlook has made it a current sailing wave in marketing world. And, no the trend is not ending anytime soon! In fact, the platform is seen making innovations when it comes to facilitating businesses the medium to promote their brand. You can connect and engage with your audience on different levels using social media platforms like Instagram, Facebook, Twitter and others. Also, there are various other benefits.

The following are the great perks of choosing social media platforms as marketing medium in your business.

Improves Brand Awareness

Social media serves as an effective medium to create awareness about your brand. There are millions of people using social medium platforms every day. Advertising your brand over the medium would definitely increase your chance to create desired awareness for your brand.

Facilitates Direct Access to Customers

Social media platforms including Instagram and Facebook are self-accessing platforms, facilitates businesses to maintain a direct connection with the audience. You can convey your brand message, introduce products and even get product related feedbacks directly from the audience.

Unbiased Feedback on Brand, Product or Services

People today are more inclined towards social media, they even provide brand with their reviews on their products and services, which serves as the honest feedback for businesses to know about users’ liking towards their products. Using social media, businesses can easily analyze consumer love or hate towards their products, which will help them make required changes in their product to boost their sales.

Lowers Advertising Cost

Let’s be honest, cost of printing flyers is more than making a Facebook page for your brand. Plus, the content shared via social media reaches to far more people than a flyer can, thus saving overall advertising cost in your business.

Improves Search Engine Ranking

Social media plays a vital role in improving search engine rankings for a brand. To secure a top ranking for your website on search engines, one needs to share content on social media regarding their brand expressing its validity, consistency and integrity.

Creates Word of Mouth

Social media is vast platform, connecting millions of people around the world and so is capable of creating word of mouth for your brand. However, always remember, the results with social media can be fast and tremendous, make sure the content that you share is the positive one and is taken in its right spirit for if it is otherwise it can hamper your brand image.

Improves Leads and Sales

Increase in visibility for your brand, will help you improve your leads and sales. Yes, you read it right, social media marketing can help you increase your sales. Brands who maintains the regular touch with their audience are capable of gaining their loyalty and so are their chances to increase their sales and profits.

Improves Brand Loyalty

One of the major reasons for a business to market its brand is to build a loyal customer base. However, to reach the space one needs to start connecting with the audience and build relationships. Social media is not limited to brand promotion or introducing latest products. Customer see it as a platform to communicate directly with the brands and seek answers to their questions or queries related to their products. Business too can take it as an opportunity to connect with them and thus gain their loyalty towards their brand.

Better Customer Satisfaction

Users appreciate the fact that they receive direct reply from the brand regarding their enquiry on the brand’s website and not the usual automated response from the machine. Social media improves the communication between brand and users through providing a platform where one can act as a voice for a brand and thus improves its image.

Cost Effective 

When it comes to marketing your brand, social media serves as the most cost effective means of establishing connect with the audience. Subscribing to most of these platforms is free of charge, which is specifically beneficial for small business with lower budgets. Even if you choose to use paid advertising services over social media platforms, the high rate of return is what you are likely to get on your investment.

Final Thoughts

Knowing the benefits of social media, there is no deny that the platform serves huge marketing benefits to startups and even established brands. However, make sure you seek the right strategy, only then it will help you in gaining more traffic, improved SEO, brand loyalty, customer satisfaction and much more. Also, make sure you don’t rush with it all at once, take a step first and let the rest flow naturally!