Month: November 2019

Top 5 Web Design Trends to Boost Sales

We all are heading towards the final chapter of the year 2019 and its time to discuss the changes and the improvement in web designing made so far. While your website may look professional and is also embedded with all social proofs of your brand getting honored with consumer satisfaction stories, you might be overlooking some of the crucial aspects in your web design that can affect sales of your brand. Web designs are idealized to be the balanced combination of aesthetics and technology. However, the ideal is what we witness very rare. On some days, designers were seen pushing on a creative stride, focusing on photos with vibrant illustrations, bold color schemes and asymmetrical layouts and on other days the stride got directed towards technological advancements that have led websites becoming smarter with machine learning and those evolving paradigms in web sphere. Therefore, it is high time that we should strive for a balance in web design.

Given below are the top 5 web design trends that can help you achieve the purpose.

The Negative Space

Also called as the white space is the empty space between different elements on a web page, like the space between header and content. The more the negative space, the better it is for your website, as it allows users to focus on more important content in a better way. You can also use it to make user focus on the content which is directed to make or demands maximum readability.

Increasing Use of Chatbots

Although a lot of businesses have started incorporating chatbot service in their websites, there is still need to put the focus on this one. Especially now when the advancements are taking place due to machine leaning and AI have made the system all more efficient. The newer chatbots offers a lot of options to customize, like making chatbots in bright colors or allotting a person’s face to it will make it more engaging which is good for making sales.

Choose F-Pattern For Content

Users prefer reading content from left to right starting from the top of the screens. While moving their eyes further down the page, the process remains same i.e. left to right, the only excluding thing is the reading gets less while going down. So while they reach the bottom spot, the area that gets the least visibility is the bottom right. The movement of eye by online users resembles the ‘F’ shape and hence it is called F-pattern. Hence while implementing F-pattern for your website, it is important to keep in mind to keep the most important elements say what makes users to take an action on top left space so it can get the maximum clicks and hence more conversions.

More Video Content

You don’t need a proof to conclude that videos grab more attention from users that the written content for is easier to go through and has a touch of entertainment to it. Video content helps in diversifying the content on web page and caters well to the people who remain on the go and don’t have enough time to go through a lot of text. Also, now that Google too have started prioritizing the the website with video content in its searches, it is probably more beneficial to include more videos on your web page. The same will grab more user attention and definitely boost your sales.

Micro-Interactions

Micro -interaction has possible major role to play when it comes to engage consumers on web. Micro interactions are basically the surprising elements or small interactions meant to invite and involve consumers.  Like for example twitter makes a beep sound whenever the users refreshes the page, that beep is micro interaction similarly on Facebook your must have seen the notification count in red color that is also micro interaction. Adding such micro interaction elements to the website makes it more smarter and users look forward to scroll it more and that can possibly improve your profits.

Conclusion

Now that the list of features for an effective web design is out, hopefully  these will help businesses take some help and develop a website that would help them in increasing their conversion rate.

Website Maintenance : How to do it the Right Way!

Most of the entrepreneurs think building a website is a one time task. However, the truth owing website is not a one time deal, in-fact its an ongoing process that need continues maintenance and updations in order to get the desired results. On the other hand, if you do not update or maintain your website, the same can ruin your brand’s hard earned reputation and can affect your business as well. This is why it is very important to keep on updating your website and not neglect its maintenance.

With the increasing competition in the market, making a first good impression is must to achieve success in your business. Maintaining a website in today’s constantly evolving encompasses a lot more than just fixing the bugs. From upgrading website’s visual branding and content to integrating new systems, it is all an equal part of website maintenance. Apart from that, given below is the list of website maintenance essentials that one must keep up with.

Scanning for Online Perils

One of the major reasons why it is advised to maintain a website is to ensure its safety. Scanning website from time to time would assure that it is free from any vulnerabilities and is not taken over. 

Repair Errors and Bug Fixing

Nobody would really want to visit a website which is been affected by bugs or has errors/affected by broken lines. A website should be checked for its both internal and external links for any broken lines that can baffle customers and affect search engine rankings.

Browser Functionality Check

Another major aspect to consider under website maintenance is its functioning ability in all different browsers. Ensure that the website is running properly on all the browsers especially the ones that are largely equipped by the users.

Software Updates

With upgrading technology, it is advised to update your website’s software to make it work properly. In fact, not just that it is good to update WordPress core, plugins, and themes as well so everything works in co-ordination and users can explore it with utmost ease.

Backups

It is important to perform automatic and manual backup on regular basis as it can help you restore website whenever needed.

Website Speed

One of the major things to consider while maintaining a website is to check your website its speed. Users often leave the space if it is slow or difficult to scroll through. If you are willing to check for your website’s slow speed then you can check it with Yahoo’s Yslow or Google Pagespeed.

Search Engine Optimization

SEO ( search engine optimization) is an effective way to make it to top spot on Google and other search engines. The process will help you find out problems that are affecting your site’s ranking.

Analytics

Analyze important metrics of your website and the leading trends in those metrics using high quality tools like Google Analytics dashboard or Google Analytics for WordPress. The same will help you analyze your website traffic and will provide you suggestion regarding its content and design.  

Web Content

Maintaining website also include updating its content making it look more updated and fresh which is noticed by both users as well as search engines. It helps you review your content, correct mistakes, update information and target consumers in a better way.

Conclusion

All in all website maintenance is crucial for websites especially the ones dedicated to businesses for they need to stay ahead in competition in order to gain success. Maintenance ensure the website will keep on performing at its best removing all type of errors, security problems and delivering the best user experience. 

10 Steps for Creating A Memorable Digital Experience

One of the major reasons why businesses these days create their website is to engage more consumers. And why not? What is the use of a website if it does not get to engage consumers for the business!

Websites serve as a powerful medium to connect with the audience and boost about a specific brand, its products and services etc. However, the impact you will be able to make with your website depends on how it is designed or stylized to be able to grab more user attention on web.

For a website to reach out to millions of online users and hold their attention, it is important that it has got an interactive design, one that not just holds but retains user attention. The website should have a appealing design power that not just grab attention but is compelling enough to convert visitors into loyal customers. The following are some of the effective ways to create an interactive experience with your website design that engages the target audience instantly.

Be Mindful of Audience Needs While Designing Your Website

The most important factors to consider while designing your website is to stay aware of who your audience is? who are you designing it for? who do you wanna reach/target to with your website? and similar other aspects. Getting answers to these questions before you start designing your website will help you get better results. Design according to what your audience wants and not according to a particular buyer’s persona.

Keep It Simple

Web users fall easily for the website that are provided with simple, executable design. Keeping the interface clean with an optimum use of white space helps engaging visitors with utmost ease. The same would invite them further to explore more on the website and not trying to wave off the clutter looking for a way out without even giving in desired attention.

Understandable / Easy Navigation

While thinking about refining user experience make sure that your design include large elements included in simple design that can be easy to understand and go through. Also, pay attention to navigation features on your website as it can be a major turn off not done right. Your website should be designed in a way that the visitors will not waste time finding navigation buttons.

Design for Multiple Devices

Today, the internet usage is not limited to PC’s and laptops, a large number of web users find it easier to connect to the web world using their smartphones and so it is important to make your website mobile responsive. It is difficult to utilize the design for PC equipped for mobile devices, so yo can first design for mobile and then adjust it with other platforms.

Test the Interaction of Your Website With People Outside

It is right to test your design side by side while designing, however do not test it on your criteria for perfection, instead seek the experience from outsiders. There are number of such services that can help you test your users experience based on actual consumers among general public.

They help you provide responses and comments during the interaction with the website while testing with consumers in order to get your required feedback for a perfectly interactive website. 

Refine Your Content from Time to Time

The thing with content is that every consumer is different and so their preferred choice for content is also different. Some people respond to certain content while others don’t, hence it is important that you keep on shuffling the content on your website finding the right balance of images, animations and content through the means of tests.

Keep on refining, diversifying and testing your content with the audience to find the best variant with the highest engagement factor.

Have an Engaging Copy

Keeping the content copy compelling and interesting is the key towards engaging more users towards your website. Whether it is minimal copy or a long content copy make sure that it hooks users interest. Also, it should serve the purpose of improving your conversion rate.

You’d be hard-pressed to develop an engaging user experience that didn’t utilize copy in some way. Whether you use minimal copy or long-form content, you need to make sure it’s compelling and hooks the user to stay engaged.

Seek Audience Contribution

Consumers like it when they are given an option to make contribution for the website content in terms of reviews and comments or just interact with other consumers sharing their experiences in your space.

Integrating social spot for audience offers a great helps when it comes to engage perspective consumers towards your website.

User Feedback

Users feedback is important as it can help you stay updated with the current trends and popular design concepts. Sometimes what is in trend is not likeable for your customers and so takes direct feedback from the customer while they are there on the website can help you design your website in a more engaging manner. Consider providing a feedback form on your website for the required user suggestions or their experience on the website and utilize the insights to further improve your site’s interface.

Offer Customized Experience

Nothing can excite consumer more than the fact that they were being asked for their personal suggestions to improve the overall users experience of the website. Seeking suggestions in any form be it for visual experience on the website or anything related to its products,customization in any form offers users a personalized experience which will motivate them to visit your website again and again.

Bottom Line

Every website is designed with the purpose of engaging more consumers, which is why it deserves the best. Designing a website using above tips and tricks is a way towards attracting more users attention.

Adobe XD – The Future of Web Designing

The New Age Designing Application

One of the most extensively equipped, high range and a reliable UX design application Adobe XD that can be utilized for building a variety of prototypes. The application comes with an easy and efficient interface, just like its companion applications in the creative cloud package. It provides prototyping tools for different platforms including websites,  tablets, mobile phones and many more.

The vector base design app, Adobe XD allows users to design interfaces for mobile and web apps. Earlier illustrator or Photoshop used to be the popular choice for most of the designers for their efficiency and utility. However, the advent of Adobe XD has completely changed the designers current preferences for designing partly because it is easier to use than and also because it is purpose built. The application allows you to combine lightweight layout and drawing tools with easy to use buttons for simple navigation throughout the site or an app. Also, what makes it even more interesting is the fact that the results from the app can be published directly for the final presentation making it quick and reliable for professional environment.

What Makes Adobe XD Exclusive?

Repeat Grid: The feature helps you in creating a set of repeated elements with a simple click and drag and a simple tweaking can help you reflect those changes instantly throughout the rest of the elements. It is one of the most time saving features of Adobe XD.

Prototype and Animation: the app allows you to simply create prototypes submerged with animations. All you need to do is modify object properties including size and position, now apply an Auto-Animate action for required transition between artboards. These kind of prototypes are mostly supported by mobile phones.

Interoperability: What sets apart Adobe XD is its capability to support and edit file from apps like illustrator, Sketch,Photoshop and Aftereffects. Other then adobe’s creative cloud, it can also be connected with other tools and services including lack and Microsoft teams to collaborate. Apart from that, adobe XD is also moving from macOS to windows. 

Voice design: Adobe XD allows to include voice while designing a program whether it is in for mobile app or whether it is adding speech playback for in car navigation system. Sometimes it is a mix of both like for example the technologies equipped for platform like Amazon Alexa. 

Symbols: As per an update in June 2017, users can create and edit Symbols in Adobe XD. The feature allows you to easily edit multiple copies of the same element across your documents and save a huge sum of your time that gets wasted in organizing them to use again.

Responsive resize: One of the most accommodating features of Adobe XD is of responsive resize for group of objects. The app automatically adjusts and sizes pictures and other objects on the artboard that helps when designing a common platform for different screen sizes like PC’s and mobile phones. 

Plugins: Plugins further improves the functioning power of Adobe XD in case of increased For work flows and integration requirements with other tools, data design and many more. These plugins range from design to functionality, automation to animation.

Why Adobe XD Seems To Be The Future of Web Designing?

With the improvements in technology, it seems like people are getting more concerned about designing arena. And why not, business today would like to invest only if something that foster innovation, is competitive and offer enriching customer experience. In a scenario like this, Adobe XD allows designers to design, prototype and share professional digital experiences that extend beyond the screen. With Adobe XD you don’t need different pieces of software to communicate and manage your designs. Adobe XD offer the massive advantage of handing all workflows at one space and without any interruption. This also means that testing and iterating on design is now much more  happens easier and faster. Adobe XD makes the entire designing process effortless where interactions and animations are all happening in same context in a disciplined manner. This is very powerful feature as it happens to bring in productive results, saving a lot of time and effort.

Summing Up

While Adobe already enjoys a huge dominance in web designing industry, XD is like an extension to its creative Cloud App assemble. However, earlier, the designer had to use one or more Adobe’s application in order to get the desired result for their advantage which is now resolved with the advent of Adobe XD. Also, the designers no longer have to invest their cash to acquire licence for multiple apps. Hence with no barriers to look out for, adobe XD definitely seems to be the future of web designing.