Year: 2019

8 Steps to Consider Before Finalizing Your Online Marketing Plan

Today, most of the online marketing tools are easily accessible for anyone, some of them being free of charge! It is one of the reasons why we see businesses scarfing out multiple marketing platforms. However, this is not the ideal way to address business’s promotional and marketing requirements. Every business has its unique setup and so should be the ways to market it. This is why it is essential for a business to have a proper marketing plan before hopping on any channel. Following are some of the major steps that can help you in determining your ideal marketing plan.

Check Your Market and Competition – One of the major factors to consider for any business in order to plan for an effective marketing strategy is to known about its competitors in the market. It will help you understand market in a better way and analyze your competitors to know your strength, weaknesses, opportunities and threats. Identifying your USP (unique selling point) in the market will help you decide for your marketing plan in a better way.

Analyze Audience – The next prominent factor in deciding your marketing plan is the audience you are willing to target with. For the purpose you need to understand the needs of your audience, find what motivates them, look for the possible ways of communication and interaction to build an effective marketing plan.    

Match With Goals – Once you get sorted on your audience, determine goals you want to achieve with your marketing plan. Your marketing goals should complement your business strategies. The goals you choose for your marketing plan should be realistic, specific of what you are looking for, easy to measure and time bound.

Strategies and Creativity – Having a strategy and being creative with is essential to have an effective online marketing plan. The strategy is to establish link with your client depending upon your marketing goals. Like you need different strategies to  grab attention from people a) who hae heard your brand b) who never heard your brand. Also, make sure you stay creative with your strategies to make a lasting impression

Sales Process – Whatever marketing strategies you decide, the main aim is to take your client to your website for final sales. Make sure you provide users the link for that. In case, the medium does not allows you to link for sales, it should atleast get you the benefit of generating leads.

Loyalty Factor – It is important to grab new clients and customers for any business, but it is easy essential to hold on to the existing ones. In fact, it is significantly more challenging to hold the interest of existing consumers. Make sure you study the needs and habits of your existing consumers and offers them with the required services.  

Determine Budget – One can never underestimate the importance of money especially when deciding on digital marketing plan. The amount of money you want to invest for different marketing channels you are using is a major consideration. The amount you invest in a particular channel should be according to its impact on the audience.

Means of Technology – Technology too plays a major role in determining the success of your marketing plan. However deciding on type f technology depends on various different factors like budget, expected returns on investment, medium of interaction for your targeted audience.

Conclusion

Following the above mentioned steps will help you obtain desired online marketing plan for your business that when executed in the same order will help you achieve goals and improve overall ROI.

Using PPC Marketing Services To Grow Your Business

When it comes to market your business online, the hardest part is to decide on to the channels through which you would like to do that. This is especially very difficult in the beginning since it involves a lot of finance and you are not even sure for it will bring in any revenue to your business. Yet you need to start on from somewhere, keeping in mind even if didn’t bring in major change it will still help you generate traffic and speed up the monetization process.

One of the most recognised form of online marketing that can help you bring in good amount of traffic to your website is Pay Per Click Marketing. PPC marketing has always favored and is still letting businesses from small businesses to large enterprises in gaining profits. However, before, getting on to utilize it in your business, it is important to understand the concept and try to interpret if it can help your business or not.

First things first.. What exactly is Pay Per Click Marketing?

Pay per click is a form of advertising where advertisers create ads and earn a pre-decided fees every time the ad gets clicked. These ads get displayed within the search engines results and also over multiple social media channels. With PPC advertising you need to pay for each visit to your website which is great for you as you will not have to pay extra.

The most common types of PPC advertising is done through search engines, such as Google AdWords and Bing Ads. Also, there are social media platforms such as Facebook, Twitter, Pinterest and so on.

Why Choose PPC Marketing for Your Business?

Pay Only for Ad Clicks

PPC is one of the most direct forms of advertising where you ask search engine to play your ad on the top right searches and you pay to that search engine when a users click on your ad. The payment you give get depleted from the allocated money from your PPC budget and once your budget get over the search engine will stop playing your ad. However, PPC is worth investing in for your marketing needs for a single click worth a trivial amount is like to help you make sales worth a lot.  

Budget Control

Unlike in other forms of advertising, PPC allows you have full control on your budget. You can increase and decrease you PPC marketing budget depending on your requirements. In case you only have a limited budget for PPC, there are chances that it wont get you much results but it will surely help you improve your visibility.

Targeted Ads

PPC advertising enables you to be precise in targeting your audience. You can target the use based on the device they are using or the one who has earlier shown interest in your product and services.This will allows you to choose the space where you would want to display your ad with the view to generate more relevant leads. 

Fast And Consistent Traffic

PPC is one of the most fastest means of gaining quality traffic to your website. This one specifically beneficial for new businesses who are looking for having quick exposure and visibility for their brand. There are PPC campaigns that run for a an hour and it tends to ring in good results from the business point of view. You will then witness significant conversion within weeks after that. Thus, PPC works faster and is consistent it providing good results.

Quick Results

Although organic search results are the most reliable source of achieving long term marketing goals for your business, it tends to take a lot of time. This is where PPC can help you. PPC marketing ensures on increasing profits in your business. It helps you gain substantial amount of traffic for your website for a a predictable amount of money in competitively less time.

Increased ROI

One of the major reasons for any business to invest in marketing is to generate higher returns on investment. PPC is the most profitable marketing channels that can help you generate more traffic through targeting the right set of audience and hence gain more ROI. Additionally, since with PPC you only pay when your ad gets clicked, it gets easier to manage your cost and calculate your ROI. 

Geo-Targeting

Geo targeting is an additional and an advantageous feature available with PPC marketing as it allow you to target users within your geographical area and exclude bidding for those outside your location. Unless you serve services on globally there is no need to target the world. Display ads to your targeted audience where you like to gain some conversions.

Conclusion

With all these benefits PPC is definitely one of the most efficient marketing strategies you can invest in. However, make sure you determine on its pros and cons to your business before deciding on jumping in directly.

Top 5 Web Design Trends to Boost Sales

We all are heading towards the final chapter of the year 2019 and its time to discuss the changes and the improvement in web designing made so far. While your website may look professional and is also embedded with all social proofs of your brand getting honored with consumer satisfaction stories, you might be overlooking some of the crucial aspects in your web design that can affect sales of your brand. Web designs are idealized to be the balanced combination of aesthetics and technology. However, the ideal is what we witness very rare. On some days, designers were seen pushing on a creative stride, focusing on photos with vibrant illustrations, bold color schemes and asymmetrical layouts and on other days the stride got directed towards technological advancements that have led websites becoming smarter with machine learning and those evolving paradigms in web sphere. Therefore, it is high time that we should strive for a balance in web design.

Given below are the top 5 web design trends that can help you achieve the purpose.

The Negative Space

Also called as the white space is the empty space between different elements on a web page, like the space between header and content. The more the negative space, the better it is for your website, as it allows users to focus on more important content in a better way. You can also use it to make user focus on the content which is directed to make or demands maximum readability.

Increasing Use of Chatbots

Although a lot of businesses have started incorporating chatbot service in their websites, there is still need to put the focus on this one. Especially now when the advancements are taking place due to machine leaning and AI have made the system all more efficient. The newer chatbots offers a lot of options to customize, like making chatbots in bright colors or allotting a person’s face to it will make it more engaging which is good for making sales.

Choose F-Pattern For Content

Users prefer reading content from left to right starting from the top of the screens. While moving their eyes further down the page, the process remains same i.e. left to right, the only excluding thing is the reading gets less while going down. So while they reach the bottom spot, the area that gets the least visibility is the bottom right. The movement of eye by online users resembles the ‘F’ shape and hence it is called F-pattern. Hence while implementing F-pattern for your website, it is important to keep in mind to keep the most important elements say what makes users to take an action on top left space so it can get the maximum clicks and hence more conversions.

More Video Content

You don’t need a proof to conclude that videos grab more attention from users that the written content for is easier to go through and has a touch of entertainment to it. Video content helps in diversifying the content on web page and caters well to the people who remain on the go and don’t have enough time to go through a lot of text. Also, now that Google too have started prioritizing the the website with video content in its searches, it is probably more beneficial to include more videos on your web page. The same will grab more user attention and definitely boost your sales.

Micro-Interactions

Micro -interaction has possible major role to play when it comes to engage consumers on web. Micro interactions are basically the surprising elements or small interactions meant to invite and involve consumers.  Like for example twitter makes a beep sound whenever the users refreshes the page, that beep is micro interaction similarly on Facebook your must have seen the notification count in red color that is also micro interaction. Adding such micro interaction elements to the website makes it more smarter and users look forward to scroll it more and that can possibly improve your profits.

Conclusion

Now that the list of features for an effective web design is out, hopefully  these will help businesses take some help and develop a website that would help them in increasing their conversion rate.

Website Maintenance : How to do it the Right Way!

Most of the entrepreneurs think building a website is a one time task. However, the truth owing website is not a one time deal, in-fact its an ongoing process that need continues maintenance and updations in order to get the desired results. On the other hand, if you do not update or maintain your website, the same can ruin your brand’s hard earned reputation and can affect your business as well. This is why it is very important to keep on updating your website and not neglect its maintenance.

With the increasing competition in the market, making a first good impression is must to achieve success in your business. Maintaining a website in today’s constantly evolving encompasses a lot more than just fixing the bugs. From upgrading website’s visual branding and content to integrating new systems, it is all an equal part of website maintenance. Apart from that, given below is the list of website maintenance essentials that one must keep up with.

Scanning for Online Perils

One of the major reasons why it is advised to maintain a website is to ensure its safety. Scanning website from time to time would assure that it is free from any vulnerabilities and is not taken over. 

Repair Errors and Bug Fixing

Nobody would really want to visit a website which is been affected by bugs or has errors/affected by broken lines. A website should be checked for its both internal and external links for any broken lines that can baffle customers and affect search engine rankings.

Browser Functionality Check

Another major aspect to consider under website maintenance is its functioning ability in all different browsers. Ensure that the website is running properly on all the browsers especially the ones that are largely equipped by the users.

Software Updates

With upgrading technology, it is advised to update your website’s software to make it work properly. In fact, not just that it is good to update WordPress core, plugins, and themes as well so everything works in co-ordination and users can explore it with utmost ease.

Backups

It is important to perform automatic and manual backup on regular basis as it can help you restore website whenever needed.

Website Speed

One of the major things to consider while maintaining a website is to check your website its speed. Users often leave the space if it is slow or difficult to scroll through. If you are willing to check for your website’s slow speed then you can check it with Yahoo’s Yslow or Google Pagespeed.

Search Engine Optimization

SEO ( search engine optimization) is an effective way to make it to top spot on Google and other search engines. The process will help you find out problems that are affecting your site’s ranking.

Analytics

Analyze important metrics of your website and the leading trends in those metrics using high quality tools like Google Analytics dashboard or Google Analytics for WordPress. The same will help you analyze your website traffic and will provide you suggestion regarding its content and design.  

Web Content

Maintaining website also include updating its content making it look more updated and fresh which is noticed by both users as well as search engines. It helps you review your content, correct mistakes, update information and target consumers in a better way.

Conclusion

All in all website maintenance is crucial for websites especially the ones dedicated to businesses for they need to stay ahead in competition in order to gain success. Maintenance ensure the website will keep on performing at its best removing all type of errors, security problems and delivering the best user experience. 

10 Steps for Creating A Memorable Digital Experience

One of the major reasons why businesses these days create their website is to engage more consumers. And why not? What is the use of a website if it does not get to engage consumers for the business!

Websites serve as a powerful medium to connect with the audience and boost about a specific brand, its products and services etc. However, the impact you will be able to make with your website depends on how it is designed or stylized to be able to grab more user attention on web.

For a website to reach out to millions of online users and hold their attention, it is important that it has got an interactive design, one that not just holds but retains user attention. The website should have a appealing design power that not just grab attention but is compelling enough to convert visitors into loyal customers. The following are some of the effective ways to create an interactive experience with your website design that engages the target audience instantly.

Be Mindful of Audience Needs While Designing Your Website

The most important factors to consider while designing your website is to stay aware of who your audience is? who are you designing it for? who do you wanna reach/target to with your website? and similar other aspects. Getting answers to these questions before you start designing your website will help you get better results. Design according to what your audience wants and not according to a particular buyer’s persona.

Keep It Simple

Web users fall easily for the website that are provided with simple, executable design. Keeping the interface clean with an optimum use of white space helps engaging visitors with utmost ease. The same would invite them further to explore more on the website and not trying to wave off the clutter looking for a way out without even giving in desired attention.

Understandable / Easy Navigation

While thinking about refining user experience make sure that your design include large elements included in simple design that can be easy to understand and go through. Also, pay attention to navigation features on your website as it can be a major turn off not done right. Your website should be designed in a way that the visitors will not waste time finding navigation buttons.

Design for Multiple Devices

Today, the internet usage is not limited to PC’s and laptops, a large number of web users find it easier to connect to the web world using their smartphones and so it is important to make your website mobile responsive. It is difficult to utilize the design for PC equipped for mobile devices, so yo can first design for mobile and then adjust it with other platforms.

Test the Interaction of Your Website With People Outside

It is right to test your design side by side while designing, however do not test it on your criteria for perfection, instead seek the experience from outsiders. There are number of such services that can help you test your users experience based on actual consumers among general public.

They help you provide responses and comments during the interaction with the website while testing with consumers in order to get your required feedback for a perfectly interactive website. 

Refine Your Content from Time to Time

The thing with content is that every consumer is different and so their preferred choice for content is also different. Some people respond to certain content while others don’t, hence it is important that you keep on shuffling the content on your website finding the right balance of images, animations and content through the means of tests.

Keep on refining, diversifying and testing your content with the audience to find the best variant with the highest engagement factor.

Have an Engaging Copy

Keeping the content copy compelling and interesting is the key towards engaging more users towards your website. Whether it is minimal copy or a long content copy make sure that it hooks users interest. Also, it should serve the purpose of improving your conversion rate.

You’d be hard-pressed to develop an engaging user experience that didn’t utilize copy in some way. Whether you use minimal copy or long-form content, you need to make sure it’s compelling and hooks the user to stay engaged.

Seek Audience Contribution

Consumers like it when they are given an option to make contribution for the website content in terms of reviews and comments or just interact with other consumers sharing their experiences in your space.

Integrating social spot for audience offers a great helps when it comes to engage perspective consumers towards your website.

User Feedback

Users feedback is important as it can help you stay updated with the current trends and popular design concepts. Sometimes what is in trend is not likeable for your customers and so takes direct feedback from the customer while they are there on the website can help you design your website in a more engaging manner. Consider providing a feedback form on your website for the required user suggestions or their experience on the website and utilize the insights to further improve your site’s interface.

Offer Customized Experience

Nothing can excite consumer more than the fact that they were being asked for their personal suggestions to improve the overall users experience of the website. Seeking suggestions in any form be it for visual experience on the website or anything related to its products,customization in any form offers users a personalized experience which will motivate them to visit your website again and again.

Bottom Line

Every website is designed with the purpose of engaging more consumers, which is why it deserves the best. Designing a website using above tips and tricks is a way towards attracting more users attention.

Adobe XD – The Future of Web Designing

The New Age Designing Application

One of the most extensively equipped, high range and a reliable UX design application Adobe XD that can be utilized for building a variety of prototypes. The application comes with an easy and efficient interface, just like its companion applications in the creative cloud package. It provides prototyping tools for different platforms including websites,  tablets, mobile phones and many more.

The vector base design app, Adobe XD allows users to design interfaces for mobile and web apps. Earlier illustrator or Photoshop used to be the popular choice for most of the designers for their efficiency and utility. However, the advent of Adobe XD has completely changed the designers current preferences for designing partly because it is easier to use than and also because it is purpose built. The application allows you to combine lightweight layout and drawing tools with easy to use buttons for simple navigation throughout the site or an app. Also, what makes it even more interesting is the fact that the results from the app can be published directly for the final presentation making it quick and reliable for professional environment.

What Makes Adobe XD Exclusive?

Repeat Grid: The feature helps you in creating a set of repeated elements with a simple click and drag and a simple tweaking can help you reflect those changes instantly throughout the rest of the elements. It is one of the most time saving features of Adobe XD.

Prototype and Animation: the app allows you to simply create prototypes submerged with animations. All you need to do is modify object properties including size and position, now apply an Auto-Animate action for required transition between artboards. These kind of prototypes are mostly supported by mobile phones.

Interoperability: What sets apart Adobe XD is its capability to support and edit file from apps like illustrator, Sketch,Photoshop and Aftereffects. Other then adobe’s creative cloud, it can also be connected with other tools and services including lack and Microsoft teams to collaborate. Apart from that, adobe XD is also moving from macOS to windows. 

Voice design: Adobe XD allows to include voice while designing a program whether it is in for mobile app or whether it is adding speech playback for in car navigation system. Sometimes it is a mix of both like for example the technologies equipped for platform like Amazon Alexa. 

Symbols: As per an update in June 2017, users can create and edit Symbols in Adobe XD. The feature allows you to easily edit multiple copies of the same element across your documents and save a huge sum of your time that gets wasted in organizing them to use again.

Responsive resize: One of the most accommodating features of Adobe XD is of responsive resize for group of objects. The app automatically adjusts and sizes pictures and other objects on the artboard that helps when designing a common platform for different screen sizes like PC’s and mobile phones. 

Plugins: Plugins further improves the functioning power of Adobe XD in case of increased For work flows and integration requirements with other tools, data design and many more. These plugins range from design to functionality, automation to animation.

Why Adobe XD Seems To Be The Future of Web Designing?

With the improvements in technology, it seems like people are getting more concerned about designing arena. And why not, business today would like to invest only if something that foster innovation, is competitive and offer enriching customer experience. In a scenario like this, Adobe XD allows designers to design, prototype and share professional digital experiences that extend beyond the screen. With Adobe XD you don’t need different pieces of software to communicate and manage your designs. Adobe XD offer the massive advantage of handing all workflows at one space and without any interruption. This also means that testing and iterating on design is now much more  happens easier and faster. Adobe XD makes the entire designing process effortless where interactions and animations are all happening in same context in a disciplined manner. This is very powerful feature as it happens to bring in productive results, saving a lot of time and effort.

Summing Up

While Adobe already enjoys a huge dominance in web designing industry, XD is like an extension to its creative Cloud App assemble. However, earlier, the designer had to use one or more Adobe’s application in order to get the desired result for their advantage which is now resolved with the advent of Adobe XD. Also, the designers no longer have to invest their cash to acquire licence for multiple apps. Hence with no barriers to look out for, adobe XD definitely seems to be the future of web designing.

Don’t Just Survive, Try to Thrive with Your Business!

Today, we have reached the digital era and yet there are businesses that are trying to survive without using web. No wonder, these businesses are not gaining enough profits! After all most of them have still not considered getting on the online trend.

The inability to adapt latest technology trends and measures is one of the major reasons why most enterprise leaders are missing something very significant to their business which is also going to affect the future of their work. We have reached the age of digital transformation, where there is technological overload, however businesses are still trapped in traditional ways to grab leads.

To bring the legacy business into the digital era, entrepreneurs need to replace the old rules with new ones. Today, if you want to reach the heights of success in your business, you need to mark your online presence through having a website or an app in order to drive more leads and sales. After all, if you are having a business then why just survive, try to thrive and make more profits!

Given below are some of the ways how you can achieve success using your website or marking your online presence-

Easy to Access Contact Information

One of the major reasons why one would like to take the business online is to increase its clientele. If you want same to happen to you then you should make it easy for visitors to contact you. Make sure that they don’t need to shuffle through 5 tabs in order to find your contact information.

Your website must offer your clients the easy way to contact you. In addition to that, you can also provide a call to action button which might say “schedule now” or a contact form to reach out for any query. The accessible information from your side will allow minimal effort from visitors side and so there are more chances for them to contact you for your services.

Choose a Responsive Design For Your Website

In current age of digitalization, businesses are not limited to desktop websites. Most of them are trying to take over to the mobile space, as almost half of the world’s population owns smartphones these days. Getting your responsive website to smartphones would ensure that the major part of population is going to view your website through smartphones, which will be beneficial for gaining your business more leads and profits.  

Not just for smartphones, a responsive design for website responds to every device it is executed on. 

Inform Them About Yourself

One of the best ways to establish personal connect with the audience is through letting them know about yourself, your brand and business.

Most of the brands today are seen trying to follow the modern minimalistic approach, providing just a little information about themselves. As a result, visitors get confused and end up leaving website and abandoning the brand. This is why it is important for a business to provide enough information on the website, may be a small yet detailed summary regarding their brand and what it has to offer to the users.

The information regarding the brand is usually providing in “home” page or the “about us” page on the website. Providing information about yourself does not mean bombarding users with useless details just to make your website look fuller, it means providing a short history of how you started, what you do, followed by the list of services you provide.  

Leverage Social Media to Gain More Business

Today, when everybody is wearing their competitive gears, just having a website is not enough. You need to make sure that you mark required visibility on web and grab more attention in order to thrive with your business. And for the purpose, nothing can work better than social media. There are a lot of social platforms to choose from including Twitter, Instagram or Facebook. You can use all of them if you want depending upon the finance and personnel support your afford. “The more platform you choose to be on, the more leads can be expected” and hence the more benefits in business.

Also, make sure you include your social media outlets on your website through embedded icons that are linked to your social media profiles. The same will helps you increase awareness for your brand.

In The End

Therefore, If you are willing to explore online platform to bring in success for your business then start working with above mentioned tips. Although it is not a comprehensive list but definitely a good one to start with. Once your website will start living it, it will evolve and grow as your business grows.

Is Your E-Commerce Website Ready for Sales Boost This Christmas?

Christmas is one of the biggest events marked on calender for e-commerce websites. Its the time to draw maximum amount of traffic and sales for your online business. The festive season is likely to draw more customer attention towards your website and hence there will be more chances for you to increase your conversions. However, to reach for the ultimate goal, it is advised to determine if you are ready for festive season’s business hike? Is your website ready to host the guests?

For an e-commerce website to grab maximum festive benefits in terms of web traffic and sales, it is important that it is designed in a certain way. It should work smooth and deliver better customer experience as compared to your competitors. Other than that, there are wide range of factors that are needed to be considered while preparing your e-commerce website for festive season. Some of them are given below for your information to add on in your website before the festive season finally strikes in.

Speed

Speed plays a crucial role, as it determines how consumers are going to interact with your website. It has been suggested by a lot of studies that “the faster your website work, the longer it will hold the consumers!”. Customer don’t have time to sit around and wait for your page to load, therefore it is important that your website has got the speed. There can be different reasons why your website is taking a lot of time to load it can be due to lot of images or there can also be some code error. Another reason could be that your website is not ready to take in huge seasonal traffic in one go. Whatever it is, you need to keep a check on your website’s speed for it will affect your festive season sales to a great extent.  

Content

Making your website content ready simply means providing enough information on your e-commerce website to make it easier and convenient for consumers to shop on it. A lot of times consumer complain of not getting the product similar to what it has been communicated and displayed over website. Such experiences can breach consumer’s trust on your e-commerce website and they might not consider coming back again. Therefore, this christmas season make sure to provide all the information on your website that the users might require while making purchase. Also, you can add promotional banners at different places on your website indicating special festive offers to grab users attention.

Optimization

Even after placing all the things properly there are chances that your website might hit a roadblock in terms of technical glitch. If your website is not working properly or it have broken internal and external links then there are chances that you might disappoint your users big time. Missing images and broken pages could also be the reason for a poorly performing website. Nobody wants to deal with a low performing website and hence users will not consider coming back to a website that once gave them a hard time. Such experience will destroy their trust from your website not just once but for always. Therefore, to avoid any such circumstance, make sure that your website runs smooth without any glitch be it on mobile or desktop.

Summing Up

Is Your Brand’s Website Up To Latest Web Standards?

In current global market space, capitalizing in your business through just making a digital presence is not enough. In order to utilize the opportunity and captivate real profits, one needs to focus on technical and interactive capacity of a website.

Unfortunately, today internet is swarmed with poorly designed websites. These websites majorly misses on the vitals of designing and development. While one can reason developer’s lack of skills for it, clients make an equal contribution towards the current outbreak in web development with their limited knowledge and unrealistic expectations with the design.

To deliver successful digital results, a website must be engaging and offer dynamic user experience. Yes, the designing process do involve graphics but it is way more than that. To optimize your site successfully, apart from providing sophisticated infrastructure to your site cater it with effective SEO functionality that must be developed and tested before its goes Online.

With 2020 approaching fast its time for developers to up their game with designing websites raising the bar with acceptable industry standards. Here are some non negotiable standards for developers to implement while designing a website.

Responsive – users on web are impatient, they are not willing to wait long for you website to load. Therefore, design your site with fast loading time for users to access it promptly even on slow speed mobile devices. To make sure your website is working faster you can use Pingdom or Pagespeed Insights by Google to check the speed for your website and to determine where and how much it needs to improve.

Mobile Friendly – most of the people these days utilize smart phones to access web. Therefore, getting your website a mobile friendly design will make it more accessible for users to visit your website whenever they want and from wherever they are!

Website Tracking – While it is important to provide your website with the best features. It is also important to analyse its performance. Enabling tracking to your website is the best way to determine if your website is performing the way it should. The design you finalize for your website should include functionality to indicate key factors like its traffic, objectives and conversions.

SEO Friendly – One of major factors that determines success for your website is the amount of SEO friendly it is. Developing compelling content, including all important on-page SEO tags and elements like schema and XML site maps will hep you optimize your website for search engines.  

CMS – CMS or content manage system is a powerful exponent when it comes to captivating your audience.

Consistently publishing original content can help you accumulate  invaluable, long-term digital marketing momentum for your website. Therefore, make sure to include a back-end Content Management System in your site’s design so clients can post and edit content as per their requirement.

Social Media – one cannot underestimate the power of social media. Social media platforms with its vast reach and connect can help you improve your visibility and grab more traffic which is highly favorable for your brand. Linking them with your website will help you broaden your brand’s reach and allow users to quickly access your website. Therefore, while designing your website make sure that you integrate all relevant social media platforms with it.  

Security – While the Internet has revolutionized business communications, the convenience it offers come at the price of new perils. Without any online defense, you leave your website exposed to fraud. Therefore, make sure that your design includes fundamental security and privacy protocols, such as basic security checks for client’s data etc.

Progressive Web design – Involving progressive web app design to your website can help you make an impact on your consumers. Progressive web apps is basically the mix of best features of both web and mobile apps. Designing using this hybrid approach will render features such as splash screens, push notifications and animated page transitions etc to your brand’s website.

Machine Learning And Artificial Intelligence – AI or artificial Intelligence and machine learning are no more the subjects of future. Business have started utilizing them for increasing their ROI. Employing them for your website can do wonders for your website when it comes to grabbing more users attention towards it. These adding AI tools to your web design will make your business platform more accessible for users.

To Sum Up

Keep in Mind, a perfectly designed website is not about grand gestures over overtly designed labels. With the upcoming year 202o, shift your focus towards developing a website with simple, yet functional and futuristic designs keeping these non negotiable standards in mind. Successfully implementing these guidelines can help you make significant impact in your business and grab optimal ROI.

Mobile App Development Trends to Aboard in 2020

A few years back, in 2012 mobile app development was completely a new trend. It started gaining popularity with 57.33 billion downloads. Slowly, entrepreneurs started recognizing mobile apps as a source to provide an omnichannel experience to the customers. For them it was important to retain customer for a longer time period and merely a web presence was not enough to attract the prospective customers.

However, In the recent several years the concept of mobile app development has got intensive. More and more clients today want cross-platform mobile app development services dedicated to their business. They even dream of gaining more profits through utilizing the benefits of technological developments with mobile app trends.

Here is the list of top technological trends to watch out in the year 2020.

Blockchain

In recent years, we have witnessed the paradigm shift in the payment method from traditional to online through mobile apps. Although online payments were made earlier but were not completely safe. There was risk involved for fraud or hacking. However, the blockchain technology has introduced security over online payment gateways through mobile apps. The formulation has made more and more people to utilize the online payments platforms without any hesitation or fear of fraud.

Earlier this year, the Deloitte’s Global Blockchain Survey has revealed that 39% of global corporate were ready to invest over $5 million. Therefore in 2020, we can expect that apart from financial aspects, blockchain technology will be applied for various B2B and B2C businesses in order to draw more consumers towards mobile apps.

Artificial Intelligence

Entrepreneurs have started using artificial intelligence and machine learning features for their mobile apps with the view to add more convenience, bring automation and improve customer experience through it. Artificial intelligence help companies analyze data and make more informed decisions for their mobile apps. This also helps them to identify the development processes with AI and to smartly combine them with IoT (Internet Of Things) features and develop better app solutions. With so much happening with artificial Intelligence over mobile apps for 2019, there is no exaggeration in mentioning that AI will definitely lend a hand towards changing the future of mobile apps in upcoming years.

Cloud Integration

Integrating cloud technology enable entrepreneurs to provide users friendly mobile application. As a result, many enterprises have started to use multi-cloud management solutions. Also, the decrease in cloud migration cost and public cloud packages has been observes in recent years which is why more and more companies are seen integrating  cloud technology for their mobile apps. As predicted by Garter, around 90% of the IT enterprises tend to adopt hybrid infrastructure management approach by 2020.

IOT

IoT ( Internet Of Things) is one of the major mobile development trends in 2019. Th network when interconnected with smart devices is called internet of things. It provides the convenience of controlling devices even when you are on the move. Identifying the exclusive advantages of IoT in business, every Industry be it healthcare or manufacturing wants to leverage the benefits of IoT approach. According to the recent research report, the worldwide market for Internet of things has been growing at CAGR/28.5 percent since 2019 and is expected to cross  $457 billion by 2020. Therefore,it can be expected that more entrepreneurs will focus on building IoT-based mobile apps in upcoming years.

Mobile Wallet

Another major development in terms of mobile app trends has been made with the introduction of mobile wallet. Mobile wallets are quick, safe and convenient for making payments online. The trend is gaining momentum globally and majority people are seen using it for making online transactions. In the year 2020, mobile wallets are expected to achieve more popularity on both iOS And Android app development platforms letting business operators to customize and integrate it in their business apps.

In a Nutshell

Today, entrepreneurs witness a stiff competition in their respective domain. Even when it comes to mobile apps there are number of apps prevailing on app store that force businesses to thrive hard to achieve the lead spot. This is where these technological trends for mobile apps lend businesses along way to go. 2020 will sure witness entrepreneurs  coming up with an advanced mobile app development solutions using these top mobile app trends.